Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Sustainability ‘Pioneers’ Honored for Backing SDGs

The mechanics of corporate disclosure were a big part of my two decades on the management team of a commercial newswire service. 

As the biggest distributor of earnings releases and other time-sensitive data, our team worked with CFOs, Investor Relations and Corporate Communications to quench an insatiable thirst from stakeholders for market-moving financial information.

Fast forward to 2016 and we’re seeing thousands of companies providing varying levels of voluntary sustainability reporting and healthy respect for the handful of stock changes that are starting to mandate...

Nasdaq President Addresses Sustainability Reporting

The president of Nasdaq Inc. served as a different kind of market maker at a gathering of the Sustainerati this week.

Adena Friedman was celebrated at the United National Global Compact’s Leadership Summit as a role model for those just beginning their careers in sustainability and social impact work. Starting as an intern as she finished business school in 1993, she is now widely seen as the apparent heir to Nasdaq CEO Bob Greifeld, when he retires.

Friedman was also...

CEOs Urged to Talk ESG, Though Wall Street Wants EPS

CEOs need to ramp up communications about environmental, social and governance (ESG) issues even when Wall Street is more concerned with short-term financial performance like earnings per share (EPS), according to a new report from the Conference Board.

While acknowledging that reporting about sustainability is at an all-time high, the failure of the investment community to engage can be remedied if CEOs take the lead, maintains Thomas Singer, principal researcher in corporate leadership at the Conference Board.

“In addition to incorporating sustainability into annual...

Innovation within Corporate Shared Value

Traditional corporate philanthropy’s methodology of simply giving funds to worthy causes is increasingly seen as unsustainable and fading into the past. Companies are now moving beyond their bottom lines to make a measurable difference in their communities by connecting CSR efforts with their core mission, products and branding shared value.

During the Social Innovation Summit in Washington this week, Kathleen McLaughlin, Walmart’s CSO and president of the Walmart Foundation, called for companies to play a new role as problem-solvers and innovators. She cited the company’s...

Strategy Alert: Pros Focus on a Cause, Follow Trends to Maximize Impact

Staying ahead of the curve and in the know isn’t optional for world-class marketers.  It’s the reason brain trusts like the Cause Marketing Forum fill massive hotel ball rooms with corporate CMOs, nonprofits and communicators eager to create the next movement that awes consumers and changes the world for the better.

In the traditional realm of social responsibility, few brands connect business with social impact better than JetBlue.

“Inspiring humanity goes a long way. Whether it’s donations or volunteer hours, we strive to make sure it all counts,” Mike Elliott, JetBlue’s...

Brand Support for Sustainable Development Goals is Rising, Reveals 3BL Media Study

The United Nation’s sustainable development goals (SDGs) have sparked corporate and nonprofit communications activities that are growing each month, according to an analysis we’ve just conducted here at 3BL Media.

Brands have created 30 percent more digital content mentioning the SDGs or Global Goals so far in the second quarter of 2016 than the prior quarter. Consumer, pharmaceuticals and financial services were among the sectors referencing the SDGS more often.

The Global Goals were masterfully launched in September 2015 with great fanfare that included leaders of state,...

Cause Marketing Done Right: Bridging the Gap Between CSR & Brand-Building

Mining for the next big idea is constantly underway in marketing departments across the world. In today’s content marketing world, the next killer concept has to be better than a catchy slogan and a viral video.

As corporate social responsibility and cause-awareness continue to grow within the marketing world, some brands struggle to bring together the product and the cause seamlessly, according to brand and non-profit experts gathering at the annual Cause Marketing...

Corporate America honors fallen soldiers, supports veterans

On this Memorial Day, we salute the men and women whose lives were lost while serving in the U.S. armed forced.

To the fathers, mothers, wives, husbands, partners, children, grandchildren and friends whose loved one did not come home from military service, please accept our condolences for your loss and our gratitude for your loved ones' sacrifice.

Memorial Day should not be confused with Veterans Day, celebrated in November.

Yet it is hard not to draw contrasts between those who died on the battlefield and those who returned home with scars, both mental and physical...

A Case Against the 'S Word'

For a few minutes today, it appeared the United Nations might have to rebrand the newly minted sustainable development goals as PDGs.

A soul-searching session on day two of the Global Reporting Initiative’s (GRI) conference in Amsterdam took issue with the term sustainability, suggesting companies adopt “purpose” instead.

“The word sustainability is about as bad as it gets from a branding perspective,” said Ken Pucker, a former COO at Timberland who now teaches at Boston University, adding that CSR, CR, EHG and other corporate functions that are not fully integrated across a...

Watch 3BL Media updates from GRI in Amsterdam on Facebook Live at 10 a.m. ET, May 18-20

What a difference two years makes.

It’s been 24 months since corporate social responsibility (CSR) and sustainability executives gathered in Amsterdam to discuss how their companies are tackling environmental and social challenges, and how best to report their progress.

As delegates of the fifth GRI Global Conference assemble in Amsterdam for a three-day summit beginning Wednesday, skeptics will be few and far between in the wake of two landmark agreements.

In Paris, leaders from 195 nations signed a universal, legally binding climate change pact that limits global...

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