Twitter is a wonderfully accessible and democratising platform that lends itself perfectly to engaging in CSR and Sustainability stakeholder conversations. The audience of available agenda related professionals, brands, NGOs and enthusiasts is breath-taking in scope and also accessibility.
LinkedIn Groups are an often overlooked tool to build expertise, position brands and increase audience reach for companies and individuals alike. We thought we would share some learning and tips from our experience so far:
Michael Porter knows his stuff. He’s a professor at Harvard and widely respected author on strategic thinking in business, especially of multiple books with ‘Competitive’ in the title. More importantly though is his attention to the less traditional side of competitive business, my side, the good side.
If the Internet is a “series of tubes,” how do you push ahead of a clog? Search Engine Optimization.
Google recently announced significant changes to their search engine optimization, cutely named Penguin 2.0, aiming to make search results more accurate and dissuade use of what is often termed “black hat” SEO techniques. There are many aspects to this announcement that target press releases.
We’ve blogged here about something called integrated reporting, which would merge financial reporting (which public corporations are already required to do) with sustainability reporting (which only some companies do).
What we’ve missed – until now – is the need to brand this transformation.
Content&Calm, the award-winning children’s travel product brand has announced a three-year partnership with CLIC Sargent, the UK’s leading cancer charity for children and young people in an innovative cause-related marketing partnership masterminded by Ethical Goods.
Bill Shireman explains to Nick Aster, the founder of Triple Pundit, the role that activist groups have in putting a spotlight on issues that might not get enough attention. The activist and the business community often get stuck in the conflict and can't see any common ground.