This past May, I attended the Social Media Tools Summit in Boston. This event got me thinking about social media tools and organization in a new way. I was also able to get first-hand insight into how these tools are constantly improving and what is inspiring these developments. Well, October is almost here which means the San Francisco version of this conference is just weeks away, October 27 & 28!
I highly reccomend Social Tools Summit as it is truly different from all those other social media conferences. The focus is on the tools that ...
As fall airfares drop, CSR and sustainability conferences are taking place across the United States. Here's our Top 10 list, plus two communications-focused events that can help marketing and PR pros sharpen their skills.
Boy Scouts of America Haven’t Earned Back Corporate Support Yet
On July 27, 2015, the Boy Scouts of America (BSA) ratified a resolution that removed the national restriction on openly gay leaders and employees. The resolution allows chartered organizations to select adult leaders without regard to sexual orientation. However, the resolution provides an exemption that allows religious chartered organizations to continue to discriminate if doing so is in keeping with religious beliefs.
Since the announcement was made, there has been considerable speculation about...
Psychologists have found that emotions, such as sadness, fear, anger, and happiness, influence information processing and memory in different ways. We’re more likely to recall events that happened decades ago due how we felt at that time over the details of a business conference call from last week.
This morning I watched the video announcing a monumental policy shift by Boy Scouts of America (BSA) President and former Secretary of Defense, Dr. Robert Gates. As you are most likely aware, the BSA has removed the national...
One of the most social attributes of social media is the ease of sharing content and collaborating with others who want to share your content with their audience.
For writers disciplined enough to post quality content on a regular basis, it’s not unusual to receive offers to become a guest blogger or contributor to a site featuring stories on your area of expertise.
Whether you take advantage of the solicitations depends largely on whether you need the SEO value of links back to your site and – this is probably the bigger factor for many of us – if you have time to cram any...
Does someone who works in CSR and sustainability communications even belong at a conference on positive change through the media?
This question ran through my mind again and again as I drove through the Catskill Mountains of New York last month, headed to the Images & Voices of Hope (ivoh) Summit. The four-day conference and retreat brought together media professionals from a wide variety of fields: journalism, performing and visual arts, game design, advertising, public relations, non-profit leadership, psychology, academia and...
Many homeowners who installed energy-saving light bulbs five or 10 year ago were disappointed when they burned out prematurely, especially since the “green” bulbs cost significantly more than the old Thomas Edison-era filament models.
Same goes with the first generation of water-saving toilets, which met the government standard but didn’t get the job done reliably.
But manufacturers did not stop tinkering with their product designs and have created far superior replacement lines using LED bulbs and bathroom fixtures that actually work effectively while using even less water...
Let’s face it — if you’re breaking news with a sustainability report, you’re probably doing it wrong.
We came to this realization several years ago as we were changing up our reporting structure. We had moving stories, first-hand accounts and brilliant pictures. We also had great data, and loads of information on governance, policies, training and management. Did it really make sense to hold all this material and send it into the world once a year in a fell swoop?
Not entirely sure what a hashtag is or how and why you should be using them in your tweets? Check out this blog post: The How’s and Why’s of Using Hashtags on Twitter. Once you have the basic understanding of hashtags down, it’s time to gwork towards selecting and using the best hashtags for your tweets.
Recommending hashtags is a task that ranges from simple to nearly impossible, but here are a few things to consider first:
Hopefully there is someone on your team in charge of writing tweets to talk about your organization’s corporate social responsibility efforts. Ideally, this person also is well aware of hashtags and this post will give them a few ideas to keep striving for the perfect tweet. I stress the word striving here because social media is like a living creature, just when you think you have it figured out, it changes on you and adjustments will need to be made. If hashtags are still a foreign concept, this post will help with the translation.