Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

‘Purpose is like Pokemon,’ contends Mr. Goodvertising

Among an impressive line-up of deep thinkers, CEOs and Ph.Ds sharing wisdom about instilling purpose into businesses, it was Homer Simpson that drove the point home.

Corporate branding executives are not unlike the lovable cartoon oaf battling with his alter ego, contents Tom Kolster, author and founder of the Danish creative agency Goodvertising.

“You have a mission and a vision, and then introduce a purpose – a third thing. How are you ever going to move forward with that?” he...

University of California's "Audacious" Climate Action Plan

If the University of California was a state, it would be the 15th largest.

The annual budget for UC is 20 times larger than Arizona, where Janet Napolitano was governor from 2003 to 2009.

So the impact of California’s 10 public university campuses, hospitals and research labs becoming carbon neutral in their energy consumption is an “audacious” goal, Napolitano told Verge 16, the GreenBiz Media Group conference, in Santa Clara, California.

The decision to tackle energy as a primary issue at UC stemmed from the same kind of assessment of meta risks she...

Powering Data Centers with Renewable Energy

The typical Internet data center consumes as much electricity as a small U.S. state, Microsoft’s chief environmental strategist, Rob Bernard, told attendees at the Verge 16 sustainability conference in Silicon Valley today.

As oceans warm, lakes dry up and water systems collapse due to climate change, the tech giants enabling cloud computing are mobilizing so surfing the web doesn’t contribute to the problem.

“It’s easy to get discouraged,” Bernard acknowledged, recommending attendees read the e-book, “...

Huffington Post’s Confino promises sharp uptick in social, environmental coverage

Leaning heavily on video and guided by metrics showing readers crave stories about solutions to environmental and social problems, a senior Huffington Post editor says coverage in the post-Ariana era will emphasize “positive journalism”

Jo Confino, speaking to CSR and sustainability communicators during a 3BL Media webinar, said the highly trafficked news site is determined to produce a flood of content and partner with activist organizations to drive change in the areas it deems important.

“The thing about...

‘Copycat’ Doesn’t Have to Precede ‘Crime;’ Huffington Post Executive Editor to Discuss News Outlet’s Focus Sept. 7 in Free 3BL Media Webinar

Ariana Huffington pledged in early 2015 to dedicate more editorial space to positive stories on her namesake news site, hoping stories about solutions rather than problems would inspire copycat acts of kindness.

Now that entrepreneurial media mogul is stepping down from her post, news industry observers are keen to see how the highly trafficked portal will evolve in a post-Arianna regime.

We will be providing some insights into the editorial direction of the Huffington Post on Wednesday, Sept. 7 at noon ET when Jo Confino, executive editor, Impact & Innovation and...

Top Four Reasons to Attend a CSR or Sustainability Conference This Fall

Professional development events exist for just about every career, and they’ve been around since Thomas Edison held his first, “How to Change a Light Bulb” seminar for aspiring electricians (attendees earned 10 CEU credits and went home with some nice tsotchkes).

For the growing number of corporate and nonprofit professionals focused on social impact and sustainability initiatives, there is more choice in fall 2016 than ever before for events aimed at showcasing successful programs and the brands that made them happen. 

Getting approval from corporate controllers for...

Sustainability ‘Pioneers’ Honored for Backing SDGs

The mechanics of corporate disclosure were a big part of my two decades on the management team of a commercial newswire service. 

As the biggest distributor of earnings releases and other time-sensitive data, our team worked with CFOs, Investor Relations and Corporate Communications to quench an insatiable thirst from stakeholders for market-moving financial information.

Fast forward to 2016 and we’re seeing thousands of companies providing varying levels of voluntary sustainability reporting and healthy respect for the handful of stock changes that are starting to mandate...

Nasdaq President Addresses Sustainability Reporting

The president of Nasdaq Inc. served as a different kind of market maker at a gathering of the Sustainerati this week.

Adena Friedman was celebrated at the United National Global Compact’s Leadership Summit as a role model for those just beginning their careers in sustainability and social impact work. Starting as an intern as she finished business school in 1993, she is now widely seen as the apparent heir to Nasdaq CEO Bob Greifeld, when he retires.

Friedman was also...

CEOs Urged to Talk ESG, Though Wall Street Wants EPS

CEOs need to ramp up communications about environmental, social and governance (ESG) issues even when Wall Street is more concerned with short-term financial performance like earnings per share (EPS), according to a new report from the Conference Board.

While acknowledging that reporting about sustainability is at an all-time high, the failure of the investment community to engage can be remedied if CEOs take the lead, maintains Thomas Singer, principal researcher in corporate leadership at the Conference Board.

“In addition to incorporating sustainability into annual...

Innovation within Corporate Shared Value

Traditional corporate philanthropy’s methodology of simply giving funds to worthy causes is increasingly seen as unsustainable and fading into the past. Companies are now moving beyond their bottom lines to make a measurable difference in their communities by connecting CSR efforts with their core mission, products and branding shared value.

During the Social Innovation Summit in Washington this week, Kathleen McLaughlin, Walmart’s CSO and president of the Walmart Foundation, called for companies to play a new role as problem-solvers and innovators. She cited the company’s...

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