News and Content Distribution for Innovative Companies

CSR & Sustainability News

Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

News Sites Emphasize Sloths, Social Good

A “help wanted” posting by an executive editor at The Huffington Post caught my eye recently.

Few news organizations have keener insights into the type of content that compels readers to click and share, so the fact that HuffPost is beefing up its “Good News” section is indeed good news for CSR and sustainability communicators.

“Do you communicate with your friends in GIFs? Do you have airtight journalism standards? Can you...

Thaw and Learn: 14 Winter, Spring 2016 CSR & Sustainability Conferences

Accountants have been around since the abacus. Personnel managers began issuing pink slips to unlucky employees as early as 1910. 

Corporate social responsibility and sustainability officers are a much more recent breed of corporate professional. Their numbers are growing, with more than 7,000 organizations now issuing sustainability reports, up from a few dozen in the early 1990s.

Because few companies have long-established departments staffed with generations of veteran CSR pros to teach newbies the ins and outs of corporate citizenship, learning often takes place during...

CVS Tobacco Ban Wins Market Share, One Octogenarian at a Time

Larry Merlo gets a gold star from retired pre-school teacher Reva Sipser.

The president and CEO of CVS Health banned sales of cigarettes at the chain’s more than 7,900 stores in 2014, proclaiming, “Tobacco products have no place in a setting where health care is delivered.”

The move sacrificed billions in cigarette-related retail revenue. But the positive reaction of Reva Sipser, age 88, suggests CVS Health’s reputation boost may be worth far more in the faster growing health and pharmacy segment.  

“When I saw that CVS was no longer selling cigarettes, I decided to...

UN Sustainable Development Goals are Pfizer's 'Christmas Windows' Display

Just two blocks from Grand Central Terminal, Pfizer’s headquarters on East 42nd Street in midtown Manhattan gets plenty of vehicular and foot traffic.

While it’s not Times Square, the location would earn a solid B+ from marketers if they could use the pharmaceutical giant’s office tower as a billboard.

So the site takeover procured by Pfizer’s Chris Gray is a feat worthy of acknowledgment.

When I last saw Chris, Pfizer’s senior director of global institutions and corporate responsibility, at the BSR Conference in San Francisco, the United Nation’s 2030...

Eco-Innovator Ellen MacArthur Partners With H&M to Recycle Clothes

While attempting to become the youngest person to circumnavigate the globe 11 years ago, British sailing champion Ellen MacArthur had plenty of time to think.

Sure, she probably considered how success might lead to being knighted by Queen Elizabeth II – and how she’d have to reprint her business cards to include the title Dame before her name.

But her 71 days alone at sea also allowed her to ponder weightier topics like ecology and industrial engineering.

“Without looking for it, I found something quite fundamental. That was that when you sail around the world in a...

No Unicorn Sightings at BSR

Just blocks from a San Francisco construction site that will become the new home of the 61-story Salesforce Tower, executives from across the globe gathered yesterday at BSR Conference to learn how to be better corporate citizens.

Salesforce, with a $53 billion market cap, dedicates 1 percent of its value – defined as profit, equity, and employee time --...

Giving Birth to a CSR Report

Companies that rely on their CSR report as a primary communications tool are missing the opportunity to tell their stories year-round to audiences that care about corporate citizenship, according to veteran CSR executives.

IBM has evolved its communications efforts from press releases to blogging, relying on 100 corporate citizen managers around the world, each with their own voice in social media, according to Kristina Kloberdanz, corporate responsibility leader for the tech giant.

“Now I’ve enabled the employees to be the spokespeople,” Kloberdanz told CSR pros at CR...

CSR "More Than Giving Away Money and Product Donations"

We’re on the ground in Washington for this week’s U.S. Chamber of Commerce Foundation Corporate Citizenship Conference, where corporate social responsibility leaders are demonstrating how they are closely tying business objectives to social impact.

Abbott talked about the success it’s having improving health care in Tanzania, where the company has invested...

It's time for the Social Tools Summit in San Francisco, Oct 27 - 28

This past May, I attended the Social Media Tools Summit in Boston. This event got me thinking about social media tools and organization in a new way. I was also able to get first-hand insight into how these tools are constantly improving and what is inspiring these developments. Well, October is almost here which means the San Francisco version of this conference is just weeks away, October 27 & 28! 

I highly reccomend Social Tools Summit as it is truly different from all those other social media conferences. The focus is on the tools that ...

Top 10 Fall Events for Sustainability Pros, Plus 2 Comms Conferences

As fall airfares drop, CSR and sustainability conferences are taking place across the United States.  Here's our Top 10 list, plus two communications-focused events that can help marketing and PR pros sharpen their skills. 

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