Many homeowners who installed energy-saving light bulbs five or 10 year ago were disappointed when they burned out prematurely, especially since the “green” bulbs cost significantly more than the old Thomas Edison-era filament models.
Same goes with the first generation of water-saving toilets, which met the government standard but didn’t get the job done reliably.
But manufacturers did not stop tinkering with their product designs and have created far superior replacement lines using LED bulbs and bathroom fixtures that actually work effectively while using even less water...
Let’s face it — if you’re breaking news with a sustainability report, you’re probably doing it wrong.
We came to this realization several years ago as we were changing up our reporting structure. We had moving stories, first-hand accounts and brilliant pictures. We also had great data, and loads of information on governance, policies, training and management. Did it really make sense to hold all this material and send it into the world once a year in a fell swoop?
Not entirely sure what a hashtag is or how and why you should be using them in your tweets? Check out this blog post: The How’s and Why’s of Using Hashtags on Twitter. Once you have the basic understanding of hashtags down, it’s time to gwork towards selecting and using the best hashtags for your tweets.
Recommending hashtags is a task that ranges from simple to nearly impossible, but here are a few things to consider first:
Hopefully there is someone on your team in charge of writing tweets to talk about your organization’s corporate social responsibility efforts. Ideally, this person also is well aware of hashtags and this post will give them a few ideas to keep striving for the perfect tweet. I stress the word striving here because social media is like a living creature, just when you think you have it figured out, it changes on you and adjustments will need to be made. If hashtags are still a foreign concept, this post will help with the translation.
Only 40 percent of 195 multinational consumer goods brands in a new study are communicating about their sustainability efforts on Facebook, and just four companies are doing half of the talking, according to research from Sustainly.
Half of the Facebook discussion about sustainability happens on pages managed by McDonald’s, Dove, Coca-Cola and Nescafe, Matthew Yeomans, founder of the UK research firm, reported at
Those of us working in CSR and sustainability communications know that getting content OUT into the world is only the beginning. We are constantly on the hunt to reach the right audience— those who are interested corporate social responsibility and will take action. Any opportunity to boost awareness, get the news read, inspire policy makers or improve search rankings —all while tracking results — is a worthy one. Google plays an enormous role in content discovery and when Google makes demands or gives advice, communicators listen.
Over four years ago, I anxiously awaited my invite...
We’re right smack dab in the middle of events season in the sustainability and CSR sector.
A big benefit of industry conferences is that staffers at small nonprofits can gain access to senior executives who work for big corporations.
Likewise, the high-powered officers who attend events like this week’s Sustainable Brands conference in San Diego, and Cause Marketing Forum last week, love leaving the office to get inspired by peers and hear about innovative ideas.
With more than 800 stores in 45 states, Macy’s is one of the nation’s premier retailers for fashion and...
A mom’s decision to skip plates, forks and napkins as she serves giant slices of cake to a houseful of kids is a messy affair – and the setup for a powerful commercial created by the natural cleaner manufacturer Seventh Generation.
CMO Joey Bergstein screened the spot during Cause Marketing Forum, saying iconic brands like Ben & Jerry’s and Chipotle earned their status because “they are out to change the world.”
“We’re moving from educating people to inspiring people,” Bergstein said, adding that commercials produced by Seventh Generation have moved from citing statistics...
In the same way Russian hackers salivate when they access a trove of credit card numbers, the execs attending Cause Marketing Forum were ecstatic when they got a sneak peek at previously undisclosed United Nations Foundation data.
Aaron Sherinian, chief communications and marketing officer for the UN Foundation, teased the 500 nonprofit and corporate marketers in Chicago ...
David Hessekiel joked that he fears for the safety of a media executive who presented at the Cause Marketing Forum after it was revealed that $54 million in free ad buys had been committed to a single charity partner.
Richard Hartell, president of strategy for MediaVest USA, had just shared details of a partnership the Publicis-owned media buying giant had struck with Share Our Strength to combat childhood hunger.