Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

The End of Garbage

In nature, nothing goes to waste. The excrement of one species (forgive me if you are reading over breakfast) becomes food for another.

Why can’t we design the industrial economy to be like nature?

This isn’t a new idea. During the American Revolution, iron pots were melted down to make armaments. I take notes with a pen made out of recycled bottles. The gospel of “natural capitalism” or “cradle to cradle” has been spread by  such pioneering...

Little Known Ways to Do Social Media for Sustainability Communications

Sustainability and social media together offer a refreshing and innovative approach to business.  But, can social media be a catalyst for green businesses?

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling is the ...

You May Lead, But Do You Influence?

Who are the leaders in corporate sustainability? When you hear that question, do you think of an individual or a brand name? The average business-aware person would likely spout brand names like Unilever or Coca Cola, given the coverage they get for various sustainability related practices. But, does knowing that these corporations “lead” mean they also influence others in learning and furthering sustainability in the broader sense? Not necessarily.

Individuals have much more power to influence....

More Barn: Neil Young and CSR Leadership

“I once went down to Neil’s ranch and he rowed me out into the middle of the lake—putting my life in his hands once again. He waved at someone invisible and music started to play, in the countryside. I realized Neil had his house wired as the left speaker, and his barn wired as the right speaker. And Elliot Mazer, his engineer, said ‘How is it?’ And Neil shouted back . . . ‘More Barn!’” —Graham Nash, talking about how Neil Young first played him Harvest...

Search Engine Optima-Panda, errr…Penguin…-zation

Even if search engine optimization (SEO) is not a task that occupies a line in your job description, it is helpful for your entire team to have each person (at least a little) aware of what SEO is, and the havoc Google can wreak upon your website.

Google is always tweaking their algorithms to enhance the search experience for users. When Google first began to dominate the search industry, their algorithms were formulaic and made SEO for websites an easy skill to master. But that is no longer the case. As Google continues to refine their algorithms (probably at least 5 times while you are reading this), SEO has evolved into a much more sophisticated creature.

6 Criteria for Selecting a CSR Consultant

As companies  embed corporate social responsibility into their businesses, the value of working with CSR consultants isn’t always clear.

In many cases, companies don’t need to hire outside consultants. For example, if you understand your company’s social purpose, your communications team should be able to get the...

A New Era of Collaboration and Innovation for GRI

GRI this month welcomes a new Chief Executive, Michael Meehan

GRI's announcement states:

Mr. Meehan’s appointment comes at a crucial juncture for GRI and for sustainability disclosures. In an evolving sustainability reporting landscape, Mr. Meehan will lead GRI in working with new methodologies such as those on natural...

Producing a GRI G4 CSR Report: The First 5 Steps

So, you’re thinking about your company’s next sustainability report, or possibly producing your first one, and you want to make the move to Global Reporting Initiative’s newest standard: G4. Where do you start? What does it take? The following are the first 5 steps I recommend, based on my experience managing UPS’s latest corporate sustainability report (the first Comprehensive report in the U.S., launching July 30) and working on another company’s report at the Core level.

1....

Key Lessons on Getting Social with Business Sustainability

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

“Corporations can take insights from social movements to create authentic sustainability initiatives that inspire consumer participation and propagation.”

This was an introductory to a recent GreenBiz article, How to Engage Consumers: 5 Lessons from Social Movements.  In this discussion, the author presents a parallel...

How Infographics Add Meaning to Sustainability Communications

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Infographics are visual presentations of information that use the elements of design to display content. Infographics express complex messages to viewers in a way that enhances their comprehension. From a sustainability perspective, this is especially important. Part of the challenge is the definition of sustainability. How do you define it? What...

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