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CSR & Sustainability News

Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Brand Sustainability Communications Lacking on Facebook, Study Finds

Only 40 percent of 195 multinational consumer goods brands in a new study are communicating about their sustainability efforts on Facebook, and just four companies are doing half of the talking, according to research from Sustainly.

Half of the Facebook discussion about sustainability happens on pages managed by McDonald’s, Dove, Coca-Cola and Nescafe, Matthew Yeomans, founder of the UK research firm, reported at 


The Evolution of Google+ Continues

Those of us working in CSR and sustainability communications know that getting content OUT into the world is only the beginning. We are constantly on the hunt to reach the right audience— those who are interested corporate social responsibility and will take action. Any opportunity to boost awareness, get the news read, inspire policy makers or improve search rankings —all while tracking results — is a worthy one. Google plays an enormous role in content discovery and when Google makes demands or gives advice, communicators listen.

Over four years ago, I anxiously awaited my invite...

Macy’s Adopts Returning Soldiers as Cause

We’re right smack dab in the middle of events season in the sustainability and CSR sector.

A big benefit of industry conferences is that staffers at small nonprofits can gain access to senior executives who work for big corporations.

Likewise, the high-powered officers who attend events like this week’s Sustainable Brands conference in San Diego, and Cause Marketing Forum last week, love leaving the office to get inspired by peers and hear about innovative ideas.

With more than 800 stores in 45 states, Macy’s is one of the nation’s premier retailers for fashion and...

Seventh Generation Ad Shows Kids Licking Table

A mom’s decision to skip plates, forks and napkins as she serves giant slices of cake to a houseful of kids is a messy affair – and the setup for a powerful commercial created by the natural cleaner manufacturer Seventh Generation.

CMO Joey Bergstein screened the spot during Cause Marketing Forum, saying iconic brands like Ben & Jerry’s and Chipotle earned their status because “they are out to change the world.”

“We’re moving from educating people to inspiring people,” Bergstein said, adding that commercials produced by Seventh Generation have moved from citing statistics...

UN Foundation Reveals 17 Cause Marketing Goals

​In the same way Russian hackers salivate when they access a trove of credit card numbers, the execs attending Cause Marketing Forum were ecstatic when they got a sneak peek at previously undisclosed United Nations Foundation data.
Aaron Sherinian, chief communications and marketing officer for the UN Foundation, teased the 500 nonprofit and corporate marketers in Chicago ...

MediaVest Commits $54 Million in Free 'Paid' Media to Charity Partner

David Hessekiel joked that he fears for the safety of a media executive who presented at the Cause Marketing Forum after it was revealed that $54 million in free ad buys had been committed to a single charity partner.

Richard Hartell, president of strategy for MediaVest USA, had just shared details of a partnership the Publicis-owned media buying giant had struck with Share Our Strength to combat childhood hunger.

The size of...

Google and Twitter Team Up and Change Search

First there was Bennifer. Then Kimye. Now, there’s Gwitter. Or should we call it Twoogle?

It’s finally happening. Social media and search engines have finally joined forces. Internet marketers have been talking about this for years. Sure, Bing and Facebook have been in cahoots for a while now but Bing gets a bad wrap as a never-used search engine. (Surprisingly 20-percent of the search market share is now attributed to Bing – a slow but steady gain.) Whether this pressure from a...

Nail Salons Replace Chain Stores as Public Enemy No. 1

Jaded New Yorkers bemoan the prevalence of Starbucks and Chase branches, which often replace quirky, locally owned businesses as rent for retail space escalates.

One city councilwoman, Jessica Lappin, even campaigned on ending “duanereadification,” calling out the drug store chain that seems to be on every corner in Manhattan.

Despite the perception that chain retailers somehow chip away at the fabric of life for urban dwellers, a New York Times...

Employee Engagement: The New CSR Currency Part 2

Last week we talked about the Landscape of Employee Engagement as shared with us at a joint meeting held with the Southeastern Council of Foundations. This week, I would like to share a little of what we heard from one of the companies in the room.

One of the examples presented by Matt Pakula at Hillshire Brands highlighted a truly integrated approach to Philanthropy.  This approach brought financial, product, and volunteer support to a cause.

Historically Hillshire Brands’ employees had participated in skills-based programs, such as mentoring and their executives served on...

Social Tools Summit Recap

As many of you may know, I attended the Social Media Tools Summit on May 12th, if not, check out my earlier blog post. I was excited to attend this event as I am a pretty big social media nerd and clients are constantly asking me about the tools that are out there and the value that they bring. I couldn’t miss the opportunity to attend, as here at 3BL Media, we know that CSR and sustainability stories are destined...