Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Big and Small Companies Mount Rapid CSR Response to Nepal Quake

Two global social media giants acted quickly to render aid to the victims of Saturday’s killer earthquake in Nepal while a little known translation service vowed to eliminate language as a barrier for rescue workers.

Google has an impressive record of deploying its Person Finder tool in the wake of natural disasters, like Saturday’s killer earthquake in Nepal.

Facebook, too, demonstrated its global scale and hyper-local reach through its new...

Are You Ready to be Next in Line?

Business Dictionary defines succession planning as: Identification and development of potential successors for key positions in an organization, through a systematic evaluation process and training.

That definition implies that someone identifies those in line for leadership and puts them on a leadership path. Nice to be chosen, but the question then becomes: Are there ways to put yourself on that path? We will get to what I think the answer is to that in a moment.

In the...

Reviewing Harold Burson’s 1973 CSR Speech

Celebrity sightings are part of daily life in New York City.

I saw Richard Gere shooting a movie near Grand Central Terminal a few weeks back.

Queen Latifah was in the house at Tuesday night’s Stevie Wonder concert.

But my most impactful brush with fame in recent days happened before the start of an energy industry breakfast when 94-year-old Harold Burson took the time to chat one-on-one and share some history about corporate social responsibility.

Burson, described by PR Week as “the century's most influential PR figure," showed no sign of his age when I...

Numerically Literate Comms Pros Should Take This Test

Sharpen those #2 pencils. There’s a new examination rolling out for sustainability professionals interested in formal certification for their skills.

The San Francisco-based Sustainability Accounting Standards Board announced during this week's 3BL Media webinar that early bird registration, at the discounted price of $200, is now open for the inaugural “Fundamentals of Sustainability...

Deadline Approaching for New G4 Sustainability Reporting Guidelines

The clock is ticking for corporations who use the Global Reporting Initiative’s G3 or G31 guidelines.

I've immersed myself in the world of corporate social responsibility (CSR) and sustainability since taking on the CMO role at 3BL Media. While I knew few technical details about sustainability reports prior to February, I've been fortunate that 3BL's clients and partners have provided a fast education on this growing segment of corporate communications.

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Twitter Chat Recap: #HEINEKENBaBW Protecting Our Water Resources

As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.

BTW #HEINEKENBaBW 

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#HerDay2015 Recap of “Help Change the World by Investing in Women and Girls”

There are millions of women and girls across the globe that live impoverished, subjugated to childhood marriage and domestic violence, and without access to clean water, education, or other things that most take for granted. On Sunday, March 8, 2015, the world celebrated International Women’s Day. And how were all the topics related to such a powerful day connected? Social media.

Working to bring widespread awareness and solutions to these problems, Global Impact introduced the Women and Girl Fund, a high-impact charity that brings together four of the best-in-class charities that...

CVS’s Ban on Cigarettes, P&G’s Focus on Self-Esteem of Adolescent Girls Win Top Honors at PR Week Awards

Campaigns championing health-related causes dominated the prestigious PR Week Awards Thursday in New York City, with CVS Health and Procter & Gamble’s Always brand winning multiple categories.

3BL Media congratulates all the winners and runners-up. Complete list here.

MSLGroup and its account, P&G/Always, won Product Brand Development Campaign of the Year, Cause-Related Campaign of the Year and Best Use...

Celebrating CSR at the 2015 CSR-Nonprofit PR Awards

3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top

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6 Sustainability Managers Tell You What Makes a Good CSR Report

During our Materiality Interview Series, we had the chance to exchange with several Sustainability Managers whose impressive work has been highlighted in our Materiality Matrices e-book. We asked them several questions about their day-to-day missions, the concrete...

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