The sharing economy is really an exciting new development that can and will continue to take on many new forms as innovation continues to broaden our horizons and break down the barriers that once stood in the way of the world becoming more like one big family.
Of course, some companies (like rental companies) have been in the sharing economy business for a long time (without being called that) and are now being updated with new models (and sometimes new players) that leverage the power of technology and social networking.
Future 500 has identified the Top 10 issues that activists and corporations will likely contend with this year. A growing number of consumer and activist groups is working on each issue demanding more sustainable solutions. Corporations need to understand the activist landscape and they need to identify key stakeholders.
Last week, I wrote about the importance of cultural integration and the need for a shared vision to guide the sustainability agenda, particularly through times of leadership change. That made me reflect on how we get to that shared vision: we start with ‘why‘.
In my view, “why?” is one of the most critical questions any organization must ask itself before embarking on a sustainability journey.
“You got me there.” That’s what a vice president of marketing for a global pharmaceutical company told me a few years ago when I asked about the impact of her company’s corporate social responsibility communications. At the time, this company was spending millions every year on communicating its programs.