Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Symantec Invest $2 Million To Tackle Youth Unemployment

If you are going to launch a new CSR initiative then having one of the most powerful and well-known politicians in the world standing next you may just help get it noticed.

Former US Secretary of State, Hillary Clinton, recently announced the new pilot programme called Symantec Cyber Career Connection (SC3) at the Clinton Global Initiative America Meeting in Denver.

The programme aims to address youth unemployment through

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Make Your Program As Popular As Disney’s Frozen

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Don’t Leave Your Baggage Unattended: Corporate Responsibility Lessons from a Frequent Flyer

As much as I try to telework to minimize our firm’s environmental footprint, there are times when I just have to travel to meet client needs.  So I fly.  A lot.  I can, like most frequent flyers, recite the safety briefing from memory.  On a recent trip, it occurred to me there are gems of wisdom in that briefing that we can apply to the world of corporate responsibility, if we look at them creatively. 

Don’t Leave Your Baggage Unattended” - You often hear this announcement in the holding...

Should Nonprofits Take Donations in Bitcoin? Maybe

Today on CauseTalk Radio, Megan and I talk to David J. Neff, an author and consultant, about the thing we've all heard of, but know nothing about: Bitcoin.

The author of a recent report on the disruptive impact of digital currency, David makes the case for Bitcoin. What should nonprofits know about Bitcoin and its potential impact? What are...

How Social Media for Sustainability is Revolutionizing Communications

Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with. And, many thought the product would just be a passing trend and Apple would fall flat on its face.  Yet, Apple saw a unique need for this item to fill and they created a new market based on this visionary concept.  Now, it’s easy today to see that there is a huge market and...

Should hospitals start hacking their marketing?

By Alex Panagiotopoulos

Hack your hospital marketing

Imagine if buying a book from Amazon required you to first visit Amazon.com, followed by a phone call to arrange a meeting to pick up and pay for the book, followed by a visit to a separate website to get suggestions on other books and provide a review of the book and transaction. It sounds ridiculous. Fortunately for us, Amazon.com has taken great care to create a single, consistent digital experience on one website from start to finish.

It’s a different story in the healthcare space. For years,...

14 Twitter Chat Pro Tips

Twitter is a wonderfully accessible and democratising platform that lends itself perfectly to engaging in CSR and Sustainability stakeholder conversations. The audience of available agenda related professionals, brands, NGOs and enthusiasts is breath-taking in scope and also accessibility.

One increasingly important opportunity that Twitter provides is the Twitter Chat. You can corral an audience around a specific theme for a focused amount of time (usually 60 minutes) by using only a hashtag (#). It’s not a given that you’ll get people turning up, that of course takes effort to...

Is Pharma missing out by not tapping NPs and PAs?

Zoe Dunn, principal of Hale Advisors, says that Pharma companies can find better ways to communicate with nurse practitioners and physicians assistants. “These important healthcare professionals receive very little time and energy from the pharmaceutical industry, yet they are prescribers in most states and of most medication, and more often than not, spend much more time with patients than doctors,” says Dunn. “They need patient education materials, updates on research and insights, and a voice in achieving better health outcomes. We need to hear from them as well. Pharma needs to find...

CSR & Sustainability Communications 101: How to Get the Most Out of LinkedIn Groups

LinkedIn Groups are an often overlooked tool to build expertise, position brands and increase audience reach for companies and individuals alike. We thought we would share some learning and tips from our experience so far:

3BL Media actually manages two Groups. The main 3BL Media Group (2000 members) is aimed at the professional corporate CSR / sustainability communicators community. We also manage the Justmeans Group (...

Pharmaceutical Industry Predictions for 2014

By Zoe Dunn

Well, it’s been a disappointing conclusion to the year from a Pharma perspective: Plan B doesn’t work if you weigh more than 175 pounds, lowering LDL isn’t as effective as we thought, and the FDA is coming down on 23 & Me, shuttering it until it completes a medical device application. What all this says to me is that with innovation comes risk: risk that you might not succeed, and risk that raising the bar might increase your level of scrutiny. It doesn’t rain on my parade, though – we keep pushing for innovation at every turn.

Where will we net out for 2014...

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