Each week, I am asked what social media tools we recommend at 3BL Media. This is a hard question for me to answer. There are SO MANY options out there.
I can only respond to these questions with more questions. I may suggest explore a tool here or there, but no response is definitive – you MUST get this tool! There are thousands of options – some claim to meet all of your needs, others are so specialized that it can be hard to imagine WHO finds the tool useful or who can afford such a solution.
On May 12th, I will be in Boston attending the Social Tools Summit conference....
Two global social media giants acted quickly to render aid to the victims of Saturday’s killer earthquake in Nepal while a little known translation service vowed to eliminate language as a barrier for rescue workers.
Google has an impressive record of deploying its Person Finder tool in the wake of natural disasters, like Saturday’s killer earthquake in Nepal.
Facebook, too, demonstrated its global scale and hyper-local reach through its new...
Business Dictionary defines succession planning as: Identification and development of potential successors for key positions in an organization, through a systematic evaluation process and training.
That definition implies that someone identifies those in line for leadership and puts them on a leadership path. Nice to be chosen, but the question then becomes: Are there ways to put yourself on that path? We will get to what I think the answer is to that in a moment.
Celebrity sightings are part of daily life in New York City.
I saw Richard Gere shooting a movie near Grand Central Terminal a few weeks back.
Queen Latifah was in the house at Tuesday night’s Stevie Wonder concert.
But my most impactful brush with fame in recent days happened before the start of an energy industry breakfast when 94-year-old Harold Burson took the time to chat one-on-one and share some history about corporate social responsibility.
Burson, described by PR Week as “the century's most influential PR figure," showed no sign of his age when I...
Sharpen those #2 pencils. There’s a new examination rolling out for sustainability professionals interested in formal certification for their skills.
The San Francisco-based Sustainability Accounting Standards Board announced during this week's 3BL Media webinar that early bird registration, at the discounted price of $200, is now open for the inaugural “Fundamentals of Sustainability...
The clock is ticking for corporations who use the Global Reporting Initiative’s G3 or G31 guidelines.
I've immersed myself in the world of corporate social responsibility (CSR) and sustainability since taking on the CMO role at 3BL Media. While I knew few technical details about sustainability reports prior to February, I've been fortunate that 3BL's clients and partners have provided a fast education on this growing segment of corporate communications.
As one of the world’s largest brewers, HEINEKEN recognizes and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW). Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.
There are millions of women and girls across the globe that live impoverished, subjugated to childhood marriage and domestic violence, and without access to clean water, education, or other things that most take for granted. On Sunday, March 8, 2015, the world celebrated International Women’s Day. And how were all the topics related to such a powerful day connected? Social media.
Working to bring widespread awareness and solutions to these problems, Global Impact introduced the Women and Girl Fund, a high-impact charity that brings together four of the best-in-class charities that...
3BL Media joined the celebration of the most successful CSR initiatives at the PR News 2015 CSR-Nonprofit PR Awards. The event, held at the National Press Club in Washington, D.C., on March 12, 2015, highlighted brands and agencies that reached incredible goals and demonstrated an understanding of the power corporate social responsibility holds, as well as the year’s top
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