As a teenager, I was obsessed with the 60s. It started with the music—first classic rock like the Beatles and Rolling Stones, but I quickly moved on to the protest songs of the day—Bob Dylan, Joan Baez, Crosby Still Nash and Young, Pete Seeger. From there, it was only a small jump to focus my attention to people like Martin Luther King jr. and groups like the Students for a Democratic Society and the Black Panthers.
That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.
The healthcare sector spends millions of dollars on advertising, but how much of what is being communicated is really being understood?
When one considers that as many as half of all American adults have limited literacy skills and even more—as many as 9 out of 10—have limited health literacy skills, the issue becomes more acute. Numerous studies document a mismatch between patient reading skills and the readability level of health materials.
Never confuse short-cuts (which maximize efficiency) with cutting corners (which is laziness that jeopardizes information integrity and increases risk).
When working with information systems, and just about everything else, there is a natural human desire to get more done with less effort. Some call this working smarter not harder. Others call it maximizing efficiency. I call it going to work every day in the real world.
I’m passionate about my work. It’s rare that this passion creates anger. But, most definitely, that happened last week when I read the EdWeek blog post of Tom Vander Ark, a Venture Capitalist working in the educational space.
During a recent discussion with an executive for a major food producer who manages sustainability programs, we were surprised that the issue of labeling products containing GMOs was off her radar now that California’s Prop 37 was defeated.