Voices of Influence: Original and Guest Blog Posts from Around the World

These blogs provide insight into the latest issues, challenges, advances and debate around CSR and sustainability. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

What Are the Sustainable Environmental Business Trends for 2015?

Business sustainability is a business improvement mindset that drives changes in the organization to deliver real value for the environment as well as your business.  By anticipating and taking proactive steps to address change in the business world, sustainable businesses are capturing immediate value and establishing themselves as leaders in the industry.  Successful companies are building businesses sustainability strategies to capitalize on trends like the ones presented above.   

Building on this momentum, there are definite areas...

Make 2015 the Year of You

Mark Shamley
President & CEO, ACCP

Sobering headline from an article in the Washington Post: “In 10 Years, Your Job Might Not Exist”. When you consider that many of today’s jobs were unheard of twenty or even ten years ago and that the speed of innovation is increasing at warp speed, it is almost a foregone conclusion that the skills needed for work in the year 2025 will be very different than...

Best Practices in Stakeholders Engagement: How Orange Dialogues With Sustainability Bloggers

Last week, I have been invited to a private diner and workshop with the CSR team of Orange, along with tens of other French Sustainability bloggers. It was an incredible opportunity for me to assist to a Stakeholder Engagement event from the inside, discover Orange’s sustainability strategy, and meet fellow bloggers that I mostly exchange with on Twitter. Let me guide you through my first “Stakeholder Engagement” workshop!

About 30-40 CSR bloggers, including myself and...

The Horizon of Industry

In 1941, the House of Seagram – then a Canadian maker of whiskeys, and later the largest distiller of alcoholic beverages in the world – privately published Stephen Leacock’s “Canada: The Foundations of its Future,” a history of Canada’s growth and development to that time.

Samuel Bronfman, the founder of Distillers Corporation, which acquired Seagram in 1928, wrote the foreword to the book, explaining his rationale for publishing such a history when the country was at war. He was motivated by a desire to bolster public morale, but also – and...

Who is Defining Business Sustainability? Are you?

With climate change and the business case for sustainable business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results.  As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space.  Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the...

Why The C-Suite Needs a Chief Sustainability Officer

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It’s not clear.

A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief Sustainability Officer, should serve as a wake-up call on that front. Though there has been progress, with...

Materiality Interview Series – Todd Camp, Director of CSR & Community Relations at Hershey’s

Last week, I introduced you to our “Materiality Interview Series” with Richard Pearl, Global CR Manager at State Street, who spoke about conducting a materiality analysis for State Street. This series is part of a global Materiality research we’ve been doing, and published through the e-book “...

GRI joins the Standards Club

You may have noticed the announcement earlier this month by the GRI that governance changes are afoot. Well, they are more than afoot. They are now signed, sealed and in the bag. Maybe, like me, you didn't really understand what the fuss was all about. GRI wants to be a standard setter. OK. But GRI is a standard setter. But some might say: not really, really - other standard setters have more strictly defined governance structures with separation of responsibilities relating to standard setting. But GRI has a multi


Five trends that show corporate responsibility is here to stay

Regardless of whether you call it CSR, corporate responsibility, environmental, social and corporate governance (ESG) or sustainability, a common understanding is emerging around the world: a company's long-term financial success goes hand in hand with its record on social responsibility, environmental stewardship and corporate ethics.

What began as ad-hoc damage-control responses by business to environmental accidents, corruption scandals or accusations of child labour in supply chains, has evolved into a proactive, coherent global movement. As business has gone global in recent...

Building Sustainability Trust on Social Media Matters and Here’ How to Do It

The  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value for sustainability communications.  However, how can social media engagement garner trust in an organizations' sustainable business strategies? And, does it really matter?  

Yes, building trust in sustainable businesses does matter!  In fact, it is more critical than ever.  

Evidence supports the value of social media marketing....