Dave Armon's blog

Dave Armon is CEO of the Corporate Responsibility Board, which publishes CR Magazine, produces the COMMIT!Forum, ranks the 100 Best Corporate Citizens and manages the Corporate Responsibility Association. Previously, Dave was CMO of 3BL Media and a member of the company's board of directors. A former journalist, Dave spent 20 years in management at PR Newswire, where he was president and COO.  

UN Foundation Reveals 17 Cause Marketing Goals

​In the same way Russian hackers salivate when they access a trove of credit card numbers, the execs attending Cause Marketing Forum were ecstatic when they got a sneak peek at previously undisclosed United Nations Foundation data.
 
Aaron Sherinian, chief communications and marketing officer for the UN Foundation, teased the 500 nonprofit and corporate marketers in Chicago ...

MediaVest Commits $54 Million in Free 'Paid' Media to Charity Partner

David Hessekiel joked that he fears for the safety of a media executive who presented at the Cause Marketing Forum after it was revealed that $54 million in free ad buys had been committed to a single charity partner.

Richard Hartell, president of strategy for MediaVest USA, had just shared details of a partnership the Publicis-owned media buying giant had struck with Share Our Strength to combat childhood hunger.

The size of...

Nail Salons Replace Chain Stores as Public Enemy No. 1

Jaded New Yorkers bemoan the prevalence of Starbucks and Chase branches, which often replace quirky, locally owned businesses as rent for retail space escalates.

One city councilwoman, Jessica Lappin, even campaigned on ending “duanereadification,” calling out the drug store chain that seems to be on every corner in Manhattan.

Despite the perception that chain retailers somehow chip away at the fabric of life for urban dwellers, a New York Times...

Sustainability as a Business Paying off Big, Says Conference Board Study

Anyone who has doubts about the ability of the “sustainable” label to drive sales and profits for multinational corporations should take a look at new research about to be released by The Conference Board.

While revenue growth among companies in the S&P Global 100 Index averaged 15 percent over the past four years, sales of sustainable products and services grew 91 percent -- six times as fast, according to a study revealed at the Sustainability Summit in New York Tuesday.

“There isn’t really a sustainable product. It’s about having environment advantages over the...

Big and Small Companies Mount Rapid CSR Response to Nepal Quake

Two global social media giants acted quickly to render aid to the victims of Saturday’s killer earthquake in Nepal while a little known translation service vowed to eliminate language as a barrier for rescue workers.

Google has an impressive record of deploying its Person Finder tool in the wake of natural disasters, like Saturday’s killer earthquake in Nepal.

Facebook, too, demonstrated its global scale and hyper-local reach through its new...

Reviewing Harold Burson’s 1973 CSR Speech

Celebrity sightings are part of daily life in New York City.

I saw Richard Gere shooting a movie near Grand Central Terminal a few weeks back.

Queen Latifah was in the house at Tuesday night’s Stevie Wonder concert.

But my most impactful brush with fame in recent days happened before the start of an energy industry breakfast when 94-year-old Harold Burson took the time to chat one-on-one and share some history about corporate social responsibility.

Burson, described by PR Week as “the century's most influential PR figure," showed no sign of his age when I...

Numerically Literate Comms Pros Should Take This Test

Sharpen those #2 pencils. There’s a new examination rolling out for sustainability professionals interested in formal certification for their skills.

The San Francisco-based Sustainability Accounting Standards Board announced during this week's 3BL Media webinar that early bird registration, at the discounted price of $200, is now open for the inaugural “Fundamentals of Sustainability...

Deadline Approaching for New G4 Sustainability Reporting Guidelines

The clock is ticking for corporations who use the Global Reporting Initiative’s G3 or G31 guidelines.

I've immersed myself in the world of corporate social responsibility (CSR) and sustainability since taking on the CMO role at 3BL Media. While I knew few technical details about sustainability reports prior to February, I've been fortunate that 3BL's clients and partners have provided a fast education on this growing segment of corporate communications.

...

CVS’s Ban on Cigarettes, P&G’s Focus on Self-Esteem of Adolescent Girls Win Top Honors at PR Week Awards

Campaigns championing health-related causes dominated the prestigious PR Week Awards Thursday in New York City, with CVS Health and Procter & Gamble’s Always brand winning multiple categories.

3BL Media congratulates all the winners and runners-up. Complete list here.

MSLGroup and its account, P&G/Always, won Product Brand Development Campaign of the Year, Cause-Related Campaign of the Year and Best Use...

Plight of the Unbanked Women in Emerging Markets is Focus of Visa

While there are Chase, TD Bank and Citi branches on virtually every corner in Manhattan, attendees at a United Nations women’s empowerment conference today in New York are being reminded that 2.5 billion people are still unbanked.

The topic of financial inclusion is a theme at the U.S. Chamber of Commerce Foundation’s International Women’s Day Forum.  Several hundred corporate, non-profit and CSR professionals are attending the event.

Douglas Sabo, vice president and head of global corporate philanthropy and responsibility for Visa, said the...

Sustainability communications: from the board room to CMO

Ben Cohen and Jerry Greenfield were poster children for corporate social responsibility (CSR) for lots of reasons. The one I remember is brownies.

I shunned other brands for years because Ben & Jerry’s Chocolate Fudge Brownie ice cream used brownies from Greyston’s Bakery in Yonkers, N.Y., a charity that hired needy men and women....

Pages

Subscribe to RSS - Dave Armon's blog

parse.ly