News and Content Distribution for Innovative Companies

CSR & Sustainability News

Voices of Influence: Original and Guest Blog Posts from the Energy Sector

These blogs provide insight into the latest issues, challenges, advances and debate around Energy use, exploration, policy and innovation. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Peso for Your Thoughts on Sustainability?

Acronyms make it easier to remember new concepts. The term PESO – paid, earned, shared and owned -- was useful in remembering the new paradigm for PR pros and marketers seeking to reach key audiences with their content in a highly fragmented media environment.

For those PR purists who find it hard to stomach paid as a mainstay comms tactic, try rearranging the letters and going with ESOP. This acknowledges that scoring coverage in a respected news outlet often commands more authority than the content a brand writes and publishes on its own.

Pitching a positive story about a...

Going At It Alone

Sometimes boldly going where no brand has gone before can be a lonely voyage.

Three multibillion-dollar companies, that received accolades for taking an early and socially progressive stance on controversial issues, have publicly acknowledged they expected their competitors to follow suit sooner.

“We’re the only big company that’s on the record for mandatory GMO labeling on the label,” Dave Stangis, VP of public affairs and corporate responsibility for Campbell Soup Company,” said during an Ethical Corporation event in New York City. “We thought we’d have some followers.”...

Turning Corporate Goals into a Movement: Impact 2030 Gains Momentum

With the new Sustainable Development Goals (SDGs) in place, the call to action is to harness the collective action of the public and private sector to fully realize this potential.

Few groups are as well positioned to get busy on meaningful social projects than a consortium of big multinational corporations dubbed Impact 2030.  The nonprofit, which formed in 2014 in anticipation of the SDGs, strives to put company-sponsored volunteering front and center.

“When our employees share their skills, there is a far reaching...

From Farmer to Aerospace Engineer, 4-H Launches Drones

The farm kids’ organization long associated with sheep shearing and canning vegetables will focus its 6 million youth members on drone aircraft as its official national science experiment this year, 4-H Council’s president and CEO announced Tuesday.

The drone project aligns with a high-tech makeover aimed at encouraging girls to pursue science and engineering careers which, if successful, could make it easier for big U.S. defense contractors like Lockheed Martin to recruit female engineers in the year ahead...

Corporate Responsibility Needed at Uber, Says GreenBiz Presenter

It’s routine for massively successful startups like Uber to inspire or unnerve executives of the legacy businesses being disrupted by the sharing economy.

But Monday was anything but routine at GreenBiz, where an opening session on the circular economy took a detour to focus on Uber’s lack of corporate responsibility.

“That’s not the kind of design we want to put into the world,” Steelcase Inc.’s Angela Nahikian said of Uber’s focus on growth rather than ensuring the safety of customers and the communities where the ride-sharing service operates...

How Much is Too Much?

A Look at Wounded Warriors Project & Operating Costs

Should not-for-profit organizations operate more like for-profit businesses?

In this age of “value creation,” improving the operational efficiency of charitable organizations has become a top-of-mind issue as businesses seek more measureable outcomes for social initiatives. On the other side, leaders from the non-profit sector often cite that “not-for-profit” is a tax status designation, not a business model.

During my time working at Boys & Girls Clubs America in the strategic marketing department,...

News Sites Emphasize Sloths, Social Good

A “help wanted” posting by an executive editor at The Huffington Post caught my eye recently.

Few news organizations have keener insights into the type of content that compels readers to click and share, so the fact that HuffPost is beefing up its “Good News” section is indeed good news for CSR and sustainability communicators.

“Do you communicate with your friends in GIFs? Do you have airtight journalism standards? Can you...

Thaw and Learn: 14 Winter, Spring 2016 CSR & Sustainability Conferences

Accountants have been around since the abacus. Personnel managers began issuing pink slips to unlucky employees as early as 1910. 

Corporate social responsibility and sustainability officers are a much more recent breed of corporate professional. Their numbers are growing, with more than 7,000 organizations now issuing sustainability reports, up from a few dozen in the early 1990s.

Because few companies have long-established departments staffed with generations of veteran CSR pros to teach newbies the ins and outs of corporate citizenship, learning often takes place during...

CVS Tobacco Ban Wins Market Share, One Octogenarian at a Time

Larry Merlo gets a gold star from retired pre-school teacher Reva Sipser.

The president and CEO of CVS Health banned sales of cigarettes at the chain’s more than 7,900 stores in 2014, proclaiming, “Tobacco products have no place in a setting where health care is delivered.”

The move sacrificed billions in cigarette-related retail revenue. But the positive reaction of Reva Sipser, age 88, suggests CVS Health’s reputation boost may be worth far more in the faster growing health and pharmacy segment.  

“When I saw that CVS was no longer selling cigarettes, I decided to...

UN Sustainable Development Goals are Pfizer's 'Christmas Windows' Display

Just two blocks from Grand Central Terminal, Pfizer’s headquarters on East 42nd Street in midtown Manhattan gets plenty of vehicular and foot traffic.

While it’s not Times Square, the location would earn a solid B+ from marketers if they could use the pharmaceutical giant’s office tower as a billboard.

So the site takeover procured by Pfizer’s Chris Gray is a feat worthy of acknowledgment.

When I last saw Chris, Pfizer’s senior director of global institutions and corporate responsibility, at the BSR Conference in San Francisco, the United Nation’s 2030...

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