Voices of Influence: Original and Guest Blog Posts from the Health Sector

These blogs provide insight into the latest advances, challenges and debate in the Health industries including, health, medical, pharmaceutical, healthcare and legislative issues. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Materiality Interview Series – Todd Camp, Director of CSR & Community Relations at Hershey’s

Last week, I introduced you to our “Materiality Interview Series” with Richard Pearl, Global CR Manager at State Street, who spoke about conducting a materiality analysis for State Street. This series is part of a global Materiality research we’ve been doing, and published through the e-book “...

GRI joins the Standards Club

You may have noticed the announcement earlier this month by the GRI that governance changes are afoot. Well, they are more than afoot. They are now signed, sealed and in the bag. Maybe, like me, you didn't really understand what the fuss was all about. GRI wants to be a standard setter. OK. But GRI is a standard setter. But some might say: not really, really - other standard setters have more strictly defined governance structures with separation of responsibilities relating to standard setting. But GRI has a multi

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Five trends that show corporate responsibility is here to stay

Regardless of whether you call it CSR, corporate responsibility, environmental, social and corporate governance (ESG) or sustainability, a common understanding is emerging around the world: a company's long-term financial success goes hand in hand with its record on social responsibility, environmental stewardship and corporate ethics.

What began as ad-hoc damage-control responses by business to environmental accidents, corruption scandals or accusations of child labour in supply chains, has evolved into a proactive, coherent global movement. As business has gone global in recent...

Building Sustainability Trust on Social Media Matters and Here’ How to Do It

The  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value for sustainability communications.  However, how can social media engagement garner trust in an organizations' sustainable business strategies? And, does it really matter?  

Yes, building trust in sustainable businesses does matter!  In fact, it is more critical than ever.  

Evidence supports the value of social media marketing....

Use Your Outside Voice

in·flu·ence noun \ˈin-ˌflü-ən(t)s, especially Southern in-ˈ\ : the power to change or affect someone or something : the power to cause changes without directly forcing them to happen : a person or thing that affects someone or something in an important...

Social Media: A Window into a Post Traumatic World

Every day, 22 military veterans commit suicide, according to the Iraq and Afghanistan Veterans of America.  Between 2005 and 2011 the veteran suicide rate rose 2.6 percent a year, over twice that of the civilian national average. Called an “epidemic” among post 9/11 service members, the total number of veteran suicides for the entire year is expected to exceed 8,000. Almost one out of every five American suicides is carried out by a former military service member....

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable business results, employees have a part to play in the definition and implementation of the company’s business sustainability programs.  Whether led by a sustainability executive or traditional management, a sustainable organization has many teams and key roles for individuals seeking to become leaders - especially so regarding adoption of corporate...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be questioned for specific examples as to the value of business sustainability.  Pointing to industry leaders and leading companies is the easiest way to capture the attention of skeptical business owners. 

Fortunately, with the recent release of ...

The Value of the Test

There was an interesting post by Michael I. Norton and Jill Avery, Making Charity Pay, in the Harvard Business Review.  Certainly worth a read. What really started me thinking was the first sentence in the last paragraph, “Third, conduct careful experiments.”

Cause Marketing is on the rise and I would say rightly so.  In addition to being a source of revenue for the partner NGO, studies, such as the...

Patagonia’s CEO, marching for climate action

Recently, I had lunch with Mary Wenzel, a senior vice president at Wells Fargo who directs the bank’s environmental projects. The bank’s efforts are laudable–it intends to provide $30 billion of financing by 2020 to business opportunities that protect the environment, it’s making its offices more efficient, it’s a big-time supporter of a nonprofit called Grid

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