Voices of Influence: Original and Guest Blog Posts from the Health Sector
These blogs provide insight into the latest advances, challenges and debate in the Health industries including, health, medical, pharmaceutical, healthcare and legislative issues. Original and guest blog posts highlight differing perspectives and context.
Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email.
These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.
This just in: another example of a Pharma company trying to use social media in a responsible way and being undermined by shifting technology – meta tags where you don’t expect them. You can read about it here.
When Beth Bengtson and Zoe Dunn signed on Hale Advisors to sponsor a local One Billion Rising event in February 2013 to raise awareness and end violence against women, little did they know just how much their services would be needed.
Because Hale Advisors is a women-owned business, Beth and Zoe believe the company has a responsibility to empower women. They honor this commitment by not only donating 1% of company gross revenues each year to a local and an international charity, but also by putting those dollars to work for positive change.
What a great conference – some of the most consistently thoughtful content I have seen in one place in a long time. There was so much great content that it made for very long days (I believe our brains shut down after a while, which is a shame).
Hale Advisors recently marked our two-year anniversary as a women-owned and operated healthcare marketing and communications consultancy.
At a celebratory luncheon with team members, company founders Beth Bengtson and Zoe Dunn attributed Hale Advisors’ steady growth to our focus on evolving a values-driven business through healthy practices for all our team members, our families, and our communities – clients, local charities, and women throughout the world.
When it comes to mHealth, in many ways developing countries are ahead of the U.S., as innovative text-messaging programs bring life-saving information and supplies to remote areas and achieve remarkable results.
Take, for example, the ways SMS programs in Malawi, Zambia, and other parts of Africa are being used today:
That enormously popular online game played—and shared—by millions on social networks, illustrates principles of engagement, interactivity, motivation, and loyalty that can be harnessed by healthcare firms.