Voices of Influence: Original and Guest Blog Posts from the Health Sector

These blogs provide insight into the latest advances, challenges and debate in the Health industries including, health, medical, pharmaceutical, healthcare and legislative issues. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

The Horizon of Industry

In 1941, the House of Seagram – then a Canadian maker of whiskeys, and later the largest distiller of alcoholic beverages in the world – privately published Stephen Leacock’s “Canada: The Foundations of its Future,” a history of Canada’s growth and development to that time.

Samuel Bronfman, the founder of Distillers Corporation, which acquired Seagram in 1928, wrote the foreword to the book, explaining his rationale for publishing such a history when the country was at war. He was motivated by a desire to bolster public morale, but also – and...

Who is Defining Business Sustainability? Are you?

With climate change and the business case for sustainable business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results.  As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space.  Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the...

Why The C-Suite Needs a Chief Sustainability Officer

Does your corporation intend to be in business in another 100 years? Adding a Chief Sustainability Officer (CSO) to your C-Suite may make the difference. But do enough CEOs understand the sustainability role and why it matters? It’s not clear.

A new report from The Weinreb Group, CSO Backstory II: The Evolution of the Chief Sustainability Officer, should serve as a wake-up call on that front. Though there has been progress, with...

Materiality Interview Series – Todd Camp, Director of CSR & Community Relations at Hershey’s

Last week, I introduced you to our “Materiality Interview Series” with Richard Pearl, Global CR Manager at State Street, who spoke about conducting a materiality analysis for State Street. This series is part of a global Materiality research we’ve been doing, and published through the e-book “...

GRI joins the Standards Club

You may have noticed the announcement earlier this month by the GRI that governance changes are afoot. Well, they are more than afoot. They are now signed, sealed and in the bag. Maybe, like me, you didn't really understand what the fuss was all about. GRI wants to be a standard setter. OK. But GRI is a standard setter. But some might say: not really, really - other standard setters have more strictly defined governance structures with separation of responsibilities relating to standard setting. But GRI has a multi

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Five trends that show corporate responsibility is here to stay

Regardless of whether you call it CSR, corporate responsibility, environmental, social and corporate governance (ESG) or sustainability, a common understanding is emerging around the world: a company's long-term financial success goes hand in hand with its record on social responsibility, environmental stewardship and corporate ethics.

What began as ad-hoc damage-control responses by business to environmental accidents, corruption scandals or accusations of child labour in supply chains, has evolved into a proactive, coherent global movement. As business has gone global in recent...

Building Sustainability Trust on Social Media Matters and Here’ How to Do It

The  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value for sustainability communications.  However, how can social media engagement garner trust in an organizations' sustainable business strategies? And, does it really matter?  

Yes, building trust in sustainable businesses does matter!  In fact, it is more critical than ever.  

Evidence supports the value of social media marketing....

Use Your Outside Voice

in·flu·ence noun \ˈin-ˌflü-ən(t)s, especially Southern in-ˈ\ : the power to change or affect someone or something : the power to cause changes without directly forcing them to happen : a person or thing that affects someone or something in an important...

Social Media: A Window into a Post Traumatic World

Every day, 22 military veterans commit suicide, according to the Iraq and Afghanistan Veterans of America.  Between 2005 and 2011 the veteran suicide rate rose 2.6 percent a year, over twice that of the civilian national average. Called an “epidemic” among post 9/11 service members, the total number of veteran suicides for the entire year is expected to exceed 8,000. Almost one out of every five American suicides is carried out by a former military service member....

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable business results, employees have a part to play in the definition and implementation of the company’s business sustainability programs.  Whether led by a sustainability executive or traditional management, a sustainable organization has many teams and key roles for individuals seeking to become leaders - especially so regarding adoption of corporate...

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