News and Content Distribution for Innovative Companies

CSR & Sustainability News

Voices of Influence: Original and Guest Blog Posts from the Health Sector

These blogs provide insight into the latest advances, challenges and debate in the Health industries including, health, medical, pharmaceutical, healthcare and legislative issues. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

Eco-Innovator Ellen MacArthur Partners With H&M to Recycle Clothes

While attempting to become the youngest person to circumnavigate the globe 11 years ago, British sailing champion Ellen MacArthur had plenty of time to think.

Sure, she probably considered how success might lead to being knighted by Queen Elizabeth II – and how she’d have to reprint her business cards to include the title Dame before her name.

But her 71 days alone at sea also allowed her to ponder weightier topics like ecology and industrial engineering.

“Without looking for it, I found something quite fundamental. That was that when you sail around the world in a...

No Unicorn Sightings at BSR

Just blocks from a San Francisco construction site that will become the new home of the 61-story Salesforce Tower, executives from across the globe gathered yesterday at BSR Conference to learn how to be better corporate citizens.

Salesforce, with a $53 billion market cap, dedicates 1 percent of its value – defined as profit, equity, and employee time --...

Giving Birth to a CSR Report

Companies that rely on their CSR report as a primary communications tool are missing the opportunity to tell their stories year-round to audiences that care about corporate citizenship, according to veteran CSR executives.

IBM has evolved its communications efforts from press releases to blogging, relying on 100 corporate citizen managers around the world, each with their own voice in social media, according to Kristina Kloberdanz, corporate responsibility leader for the tech giant.

“Now I’ve enabled the employees to be the spokespeople,” Kloberdanz told CSR pros at CR...

CSR "More Than Giving Away Money and Product Donations"

We’re on the ground in Washington for this week’s U.S. Chamber of Commerce Foundation Corporate Citizenship Conference, where corporate social responsibility leaders are demonstrating how they are closely tying business objectives to social impact.

Abbott talked about the success it’s having improving health care in Tanzania, where the company has invested...

It's time for the Social Tools Summit in San Francisco, Oct 27 - 28

This past May, I attended the Social Media Tools Summit in Boston. This event got me thinking about social media tools and organization in a new way. I was also able to get first-hand insight into how these tools are constantly improving and what is inspiring these developments. Well, October is almost here which means the San Francisco version of this conference is just weeks away, October 27 & 28! 

I highly reccomend Social Tools Summit as it is truly different from all those other social media conferences. The focus is on the tools that ...

Top 10 Fall Events for Sustainability Pros, Plus 2 Comms Conferences

As fall airfares drop, CSR and sustainability conferences are taking place across the United States.  Here's our Top 10 list, plus two communications-focused events that can help marketing and PR pros sharpen their skills. 

Wait & See, Not Far Enough

Boy Scouts of America Haven’t Earned Back Corporate Support Yet

On July 27, 2015, the Boy Scouts of America (BSA) ratified a resolution that removed the national restriction on openly gay leaders and employees. The resolution allows chartered organizations to select adult leaders without regard to sexual orientation. However, the resolution provides an exemption that allows religious chartered organizations to continue to discriminate if doing so is in keeping with religious beliefs.

Since the announcement was made, there has been considerable speculation about...

Boy Scouts End Ban

New policy allows openly gay adult leaders

Psychologists have found that emotions, such as sadness, fear, anger, and happiness, influence information processing and memory in different ways. We’re more likely to recall events that happened decades ago due how we felt at that time over the details of a business conference call from last week.

This morning I watched the video announcing a monumental policy shift by Boy Scouts of America (BSA) President and former Secretary of Defense, Dr. Robert Gates. As you are most likely aware, the BSA has removed the national...

Practitioner to Educator: Writing the Book on CSR

One of the most social attributes of social media is the ease of sharing content and collaborating with others who want to share your content with their audience.

For writers disciplined enough to post quality content on a regular basis, it’s not unusual to receive offers to become a guest blogger or contributor to a site featuring stories on your area of expertise.

Whether you take advantage of the solicitations depends largely on whether you need the SEO value of links back to your site and – this is probably the bigger factor for many of us – if you have time to cram any...

Making a Difference Through the Media

Does someone who works in CSR and sustainability communications even belong at a conference on positive change through the media?

This question ran through my mind again and again as I drove through the Catskill  Mountains of New York last month, headed to the Images & Voices of Hope (ivoh) Summit.  The four-day conference and retreat brought together media professionals from a wide variety of fields: journalism, performing and visual arts, game design, advertising, public relations, non-profit leadership, psychology, academia and...