Voices of Influence: Original and Guest Blog Posts from the Health Sector

These blogs provide insight into the latest advances, challenges and debate in the Health industries including, health, medical, pharmaceutical, healthcare and legislative issues. Original and guest blog posts highlight differing perspectives and context.

3BL Blog

UN Foundation Reveals 17 Cause Marketing Goals

​In the same way Russian hackers salivate when they access a trove of credit card numbers, the execs attending Cause Marketing Forum were ecstatic when they got a sneak peek at previously undisclosed United Nations Foundation data.
 
Aaron Sherinian, chief communications and marketing officer for the UN Foundation, teased the 500 nonprofit and corporate marketers in Chicago ...

MediaVest Commits $54 Million in Free 'Paid' Media to Charity Partner

David Hessekiel joked that he fears for the safety of a media executive who presented at the Cause Marketing Forum after it was revealed that $54 million in free ad buys had been committed to a single charity partner.

Richard Hartell, president of strategy for MediaVest USA, had just shared details of a partnership the Publicis-owned media buying giant had struck with Share Our Strength to combat childhood hunger.

The size of...

Google and Twitter Team Up and Change Search

First there was Bennifer. Then Kimye. Now, there’s Gwitter. Or should we call it Twoogle?

It’s finally happening. Social media and search engines have finally joined forces. Internet marketers have been talking about this for years. Sure, Bing and Facebook have been in cahoots for a while now but Bing gets a bad wrap as a never-used search engine. (Surprisingly 20-percent of the search market share is now attributed to Bing – a slow but steady gain.) Whether this pressure from a...

Nail Salons Replace Chain Stores as Public Enemy No. 1

Jaded New Yorkers bemoan the prevalence of Starbucks and Chase branches, which often replace quirky, locally owned businesses as rent for retail space escalates.

One city councilwoman, Jessica Lappin, even campaigned on ending “duanereadification,” calling out the drug store chain that seems to be on every corner in Manhattan.

Despite the perception that chain retailers somehow chip away at the fabric of life for urban dwellers, a New York Times...

Employee Engagement: The New CSR Currency Part 2

Last week we talked about the Landscape of Employee Engagement as shared with us at a joint meeting held with the Southeastern Council of Foundations. This week, I would like to share a little of what we heard from one of the companies in the room.

One of the examples presented by Matt Pakula at Hillshire Brands highlighted a truly integrated approach to Philanthropy.  This approach brought financial, product, and volunteer support to a cause.

Historically Hillshire Brands’ employees had participated in skills-based programs, such as mentoring and their executives served on...

Social Tools Summit Recap

As many of you may know, I attended the Social Media Tools Summit on May 12th, if not, check out my earlier blog post. I was excited to attend this event as I am a pretty big social media nerd and clients are constantly asking me about the tools that are out there and the value that they bring. I couldn’t miss the opportunity to attend, as here at 3BL Media, we know that CSR and sustainability stories are destined...

#ASIMO2015 Recap: What Does a Humanoid Robot Do With a Day in NYC?

Visit the big Apple with @ASIMO http://youtu.be/FShZddlsjkA  What famous sites do you see? #ASIMO2015 #robotics - @3BLMedia (tweet)

Recently, Honda took its humanoid robot, ASIMO to the streets of New York City – a city of dreams. Since ASIMO’s introduction in 2000, Honda has made impressive advancements in robots, even inspiring technology improved to other products.  From the ability to climb stairs, balance on one leg and pour a cup of water, ASIMO innovators...

Employee Engagement: The New CSR Currency

There has been an evolution of sorts in corporate giving. In the early days, charities sought and corporations gave mostly money. As corporations and charities became more accustomed to working together, product donations came into the mix. Today we are seeing the next phase of corporate and charitable in the form of volunteerism.

ACCP and the Southeastern Council of Foundations held a joint meeting in April to talk about Employee Engagement. It was a great meeting, the first of many we hope to do with our friends at SECF. Speakers from Points of Light, Accenture, Tyson, UPS, and...

Sustainability as a Business Paying off Big, Says Conference Board Study

Anyone who has doubts about the ability of the “sustainable” label to drive sales and profits for multinational corporations should take a look at new research about to be released by The Conference Board.

While revenue growth among companies in the S&P Global 100 Index averaged 15 percent over the past four years, sales of sustainable products and services grew 91 percent -- six times as fast, according to a study revealed at the Sustainability Summit in New York Tuesday.

“There isn’t really a sustainable product. It’s about having environment advantages over the...

May 12th Social Tools Summit, Join Us!

Each week, I am asked what social media tools we recommend at 3BL Media. This is a hard question for me to answer. There are SO MANY options out there.

I can only respond to these questions with more questions. I may suggest explore a tool here or there, but no response is definitive – you MUST get this tool! There are thousands of options – some claim to meet all of your needs, others are so specialized that it can be hard to imagine WHO finds the tool useful or who can afford such a solution.

On May 12th, I will be in Boston attending the Social Tools Summit conference....

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