Joe Waters's blog

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

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3 Cause-Related Superbowl Ads that Made My Spine Tingle

By JOE WATERS

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board.

There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!).

The best ad of Superbowl night was Whole Again in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides...

Best Cause Marketing Campaigns of 2012

By JOE WATERS

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns.

Below are my top picks (although I have an expanded list here on Pinterest). Each link will take you to either a post I wrote on the program or to a pin on Pinterest. Remember, when you click on the image on Pinterest you can get the backstory behind the program.

What were your favorite cause marketing campaigns of 2012? Leave a...

Tevolution Brews Funds for Causes

I love two things: cause marketing - a partnership between a nonprofit and for-profit for mutual profit - and iced tea. So it’s no surprise that I boiled over for Tēvolution, a new brand of iced tea from Purpose Beverages, Inc., launching right now in in Washington, DC and Los Angeles. ...

Help KFC Earn Its Cause Marketing Wings

Megan Strand of InCouraged.com joined me in writing this post today!

Last Friday, Joe appropriately ranted that Kentucky Fried Chicken’s latest “cause marketing” promotion (we cringe to even call it that)...

7 Tweeps I’m Now Following Thanks to the CMF Conference

Last week’s Cause Marketing Forum Conference had many benefits. But one of the best for me is that I have a bunch of new cause marketing tweeps to follow on Twitter. Here are six you’re going to love.

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Cause Marketing vs. Sponsorship – What’s the Difference?

I’m really excited to have Jocelyne Daw guest post on my blog today. In addition to being a wonderful author who’s written two of my favorite books on cause marketing, Cause Marketing for Nonprofits and Breakthrough Nonprofit Branding (with ...

Cause Marketing, Selfishness Drive Consumer Giving

New research out of the University of Michigan confirms what I always knew was true: I was right to name my cause marketing blog Selfish Giving. After giving college students the choice between donating through a cause marketing promotion or...

Is Cause Marketing Really a Disaster After Disasters?

No sooner had the ground stopped shaking in Japan last week and people were already shaking their fists calling for a moratorium on cause marketing. It happens after every disaster (the last being after the earthquake in Haiti).

I’m not saying that these calls for pause weren’t uncalled for. I’m just wondering whether cause marketing is really a disaster after disasters, or are people being overly sensitive or maybe even hurting they want to help.

Let’s begin with the definition of cause marketing. You might be ...

Pizza Chain Uses Co-Marketing to Raise Funds for Causes

For 33 years Papa Gino’s and its sister company D’angelo have been raising money a buck at a time for Easter Seals and The Genesis Fund.

What always distinguished this point-of-sale program from any other is that Papa Gino’s andD’Angelo 

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Cause Marketing Goes to the Movies

My team and I have had some luck working with movie theaters here in Boston. But we have yet to find the right partner to execute the large transactional cause marketing program that raises a lot of money.

The movie theater cause marketing program of note in my city benefits The Jimmy Fund. It’s been around since the late 1940′s and last year it raised $530,000.

Ushers or volunteers collect the change and bills in canisters after moviegoers watch a short...

Groupon’s Fumble Gives Causes Chance to Score Big

Enough people have registered their opinion to confirm this deal-breaker for everyone:Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.

As of this printing, Groupon should have apologized (they haven’t), pulled the ads (saw one last night), fired their agency (standing shoulder to shoulder) and donated a boatload of money to the causes they offended (Umm…nope).

But while the ads may have been a disaster

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Why Cause Marketing is the Borg

The battleground is Europe, but it really could be anywhere in the world.

Governments are out of money, and museums, historical sites and cultural institutions are turning to the private sector and consumers to keep their doors open and visitors coming through the turnstiles.

  • Shiny electric cars sit outside one Rome museum after a business paid $110,000 for a
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Let’s Talk About Cause Marketing at Quora

We have a new toy. Let’s play.

It’s the new question and answer site called Quora. Like Twitter, you ask a question, you get an answer, but you don’t have to filter out the other noise. You can follow people, but you can also follow topics (e. g. cause marketing) or questions (e. g. Where is cause marketing headed in 2011?). Also, like Twitter, Quora results are showing up in Google.

An added feature is that you can vote up or down people’s answers.

I’ve gone ahead...

Let’s Get Rid of the Heresy in Cause Marketing

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink” when scams abound.

But unlike my foreparents in Salem let’s be sure we’re condemning the right heretics.

That’s why I think Tim Ogden’s rating system for cause...

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