Julie Urlaub's blog

Can Social Media Makes Employees More Productive?

Does Social Media Make Workers More Productive?  According to a study from McKinsey Global Institute (MGI), there is a great deal of potential value in using social media “to enhance communications, knowledge sharing, and collaboration within and across enterprises.”

In other words, if employees can access Facebook and Twitter at work, a small amount of time may be lost or wasted, but the overall effect on productivity provides more gains than losses. In fact, MGI estimates that by fully implementing social technologies, companies have an opportunity to raise the productivity of...

What Are the Sustainable Environmental Business Trends for 2015?

Business sustainability is a business improvement mindset that drives changes in the organization to deliver real value for the environment as well as your business.  By anticipating and taking proactive steps to address change in the business world, sustainable businesses are capturing immediate value and establishing themselves as leaders in the industry.  Successful companies are building businesses sustainability strategies to capitalize on trends like the ones presented above.   

Building on this momentum, there are definite areas...

Who is Defining Business Sustainability? Are you?

With climate change and the business case for sustainable business strategies still hotly debated, is it a wonder why more businesses and individuals aren't boldly communicating business sustainability programs and results.  As the sustainability space evolves with emerging labels, guidelines, definitions, and reporting structures (not to mention domestic legislation and global agreements), it’s accompanied by critics internal and external to the space.  Granted, the contrasting conversations provide clarity and best practices but the real kudos are to those businesses engaged in the...

Building Sustainability Trust on Social Media Matters and Here’ How to Do It

The  post, Social Media as Value Creation for Sustainable Businesses, addresses how active engagement and dialog with stakeholders cannot be overlooked when creating shared value for sustainability communications.  However, how can social media engagement garner trust in an organizations' sustainable business strategies? And, does it really matter?  

Yes, building trust in sustainable businesses does matter!  In fact, it is more critical than ever.  

Evidence supports the value of social media marketing....

How Social Media Engagement is Advancing Sustainable Leadership

In addition to executive management playing a critical role in the success of a company, business sustainability requires leadership across the entire organization.  While management may ultimately carry the responsibility of sustainable business results, employees have a part to play in the definition and implementation of the company’s business sustainability programs.  Whether led by a sustainability executive or traditional management, a sustainable organization has many teams and key roles for individuals seeking to become leaders - especially so regarding adoption of corporate...

The Three C’s of Sustainability Communications

Although business sustainability is not new, grasping sustainability concepts and its practical applications to a specific business is new to some business leaders.  It is not uncommon within our business sustainability consulting practice to be questioned for specific examples as to the value of business sustainability.  Pointing to industry leaders and leading companies is the easiest way to capture the attention of skeptical business owners. 

Fortunately, with the recent release of ...

How Social Media Transforms Sustainability Messages from Logic to Heartfelt Connections

Many people are confused as to what sustainability means and how it applies to business.  To some, they hear sustainability and it means renewable energy to them.  To others it may mean organic farming practices; however, to another person, sustainability  might mean energy efficiency or responsible purchasing in a supply chain.

Social media engagement offers the opportunity to define and...

Little Known Ways to Do Social Media for Sustainability Communications

Sustainability and social media together offer a refreshing and innovative approach to business.  But, can social media be a catalyst for green businesses?

The path of business sustainability is a journey.  And what makes up a journey?  Experiences.  As sustainability consultants, we're aware that high level sustainability concepts are universal and easier to understand.  However, what is compelling is the ...

Key Lessons on Getting Social with Business Sustainability

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

“Corporations can take insights from social movements to create authentic sustainability initiatives that inspire consumer participation and propagation.”

This was an introductory to a recent GreenBiz article, How to Engage Consumers: 5 Lessons from Social Movements.  In this discussion, the author presents a parallel...

How Infographics Add Meaning to Sustainability Communications

Infographics, "data visualizations that present complex information quickly and clearly”  have been included in communications for a while now but recently, they’ve been embraced in social media for sustainability communications.  

Infographics are visual presentations of information that use the elements of design to display content. Infographics express complex messages to viewers in a way that enhances their comprehension. From a sustainability perspective, this is especially important. Part of the challenge is the definition of sustainability. How do you define it? What...

How Social Media for Sustainability is Revolutionizing Communications

Remember when the iPad came out?  People didn’t really know what it was.  As in, many thought it was a replacement for a computer.  Others thought, no, it was like a really big phone.  No one was really clear as to its uses and many continually tried to put it in categories they were familiar with. And, many thought the product would just be a passing trend and Apple would fall flat on its face.  Yet, Apple saw a unique need for this item to fill and they created a new market based on this visionary concept.  Now, it’s easy today to see that there is a huge market and...

Authenticity and Engagement: Keys to Effective Social Media Engagement with Stakeholders

Social and environmental responsibility remains an important part of communication strategy for today’s organizations, and now thanks to social media, there are more tools than ever to engage your audiences and share your message. As mentioned in the post, Communicating Sustainability on Social Media - The Right and Wrong Way, new tools and strategies are changing the way...

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