William O’Hearn's blog

Innovation within Corporate Shared Value

Traditional corporate philanthropy’s methodology of simply giving funds to worthy causes is increasingly seen as unsustainable and fading into the past. Companies are now moving beyond their bottom lines to make a measurable difference in their communities by connecting CSR efforts with their core mission, products and branding shared value.

During the Social Innovation Summit in Washington this week, Kathleen McLaughlin, Walmart’s CSO and president of the Walmart Foundation, called for companies to play a new role as problem-solvers and innovators. She cited the company’s...

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