"After The Parade" Helps Returning NYC Vets Long After The Welcome-Home Banner Passes

"After The Parade" Helps Returning NYC Vets Long After The Welcome-Home Banner Passes

How do you convey the profound experiences and needs of veterans returning from Iraq and Afghanistan, and do so in nine words on a poster, or a 30-second ad? That was the challenge facing Aaron Padin, head of art, and Drew Train, account director at marketing communications firm JWT New York, who led more than a dozen volunteers, including strategists, copywriters, photographers, and editors to create “After the Parade," a public-service initiative for the veterans programs provided by Services for the UnderServed (SUS), a New York-based nonprofit. 

"People think they understand, but they really don’t," said Padin. “People are shocked to learn that 18 veterans a day commit suicide, and yet there are effective solutions.