Charitable Giving: Apple forfeits to Android

Charitable Giving: Apple forfeits to Android

We’re big fans of Beth Kanter and her work helping non-profits utilize social media to “power change.” Recently on Twitter, Beth announced her intention to switch from the iPhone to a phone that usesGoogle’s Android operating system. This is a big announcement given the growing competition between Android and iPhone - not to mention the fact that Beth has more than 370,000 Twitter followers. Beth’s reasons for the switch were initially unclear and speculation grew. 

Before long, the online chatter became so loud that the New York Times decided to cover the story. “(Beth) has started an online petition invoking the Grinch and is seeking to draw the issue to the attention of Steven P. Jobs, Apple’s chief executive.” The NYT further indicated that there was increasing “speculation that the real issue was money. Apple takes a 30 percent slice of purchases made from the App Store, an amount that would be frowned upon if it were to be taken out of a charitable donation.”

For those us who are considering jumping on Beth Kanter’s bandwagon, there is an new, non-profit freindly application that merits attention. Benevity has recently launched the Givatron™ which is the first open-choice charitable giving application for Android-based mobile devices.  Benevity Social Ventures, Inc. is a software social enterprise that powers flexible choice cause marketing, corporate giving and matching programs. 

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