Does Social Media Have the Power to Change the Way We Manage?
I share a love for social media with many in corporate social responsibility (CSR) and sustainability. It is on Twitter, Facebook and LinkedIn that the most evocative conversations happen, contentious debates take place, and strategic relationships form. Consumers have taken to these channels to pursue their pet causes and peeves, and advocates have jumped in, to massive appreciation and feedback.
Should CEOs be engaging on Twitter? Does that help gain trust with customers, loyalty with employees, and/or raise the bar on transparency?
Has social media become a benchmarking tool for prospective candidates in their recruitment decisions? Does tweeting and liking help managers gain popularity with employees?
Does a presence on social media help companies illustrate their brand values, mission and corporate citizenship?