How to Help: 5 Steps to Effective Corporate Disaster Campaigns
In the wake of humanitarian disasters, such as the earthquake in Haiti in January 2010 and the earthquake and resulting tsunami in Japan in March 2011, Americans unfailingly respond with a rapid outpouring of donations to nonprofit organizations that mobilize to provide emergency aid and rebuilding assistance. This eGuide provides insights gleaned from ten years of powering those disaster donations and proactive recommendations to help companies expand their Corporate Social Responsibility (CSR) programs to include timely and effective disaster giving campaigns for customers and employees.
Many companies are compelled to help in the days following a disaster, but don’t have a disaster plan that can be activated easily. The moment a disaster strikes is not the time to begin formulating a unified corporate response. That foundation must be laid in advance to ensure that the right people, resources and messaging are deployed at the right time. This eGuide provides a framework to lay that groundwork now.