Making the Emotional Case for (Sustainability) Change
There is a fascinating interview with Chip Heath in the latest Mckinsey Quarterly (free subscription required to access), titled: Making the emotional case for change. Heath's thesis is that building a rational, analytical case for change is not enough to make change happen. You also have to appeal to people's emotion. You have to motivate them to want to change.
CEO Jeff Immelt said, “There’s a broad social trend toward finding more sustainable ways of doing business, and if we can take advantage of that, we will be well-positioned for the future.” GE did a green audit, looking for places where they already had industry-leading green products, and started highlighting those existing products for employees. One was an LED3 lighting system that produces great light with 10 percent of the electricity used by other systems. GE then said, “We’re the kind of people who can succeed in this new business environment that’s more and more focused on sustainability.”