Social Media, Sustainability and Transparency

Social Media, Sustainability and Transparency

Two posts in less than a week? I must officially be an insomniac.

Tonight’s excuse is that I’m waiting for my laptop to painfully slowly back-up before setting off to Paris to take part in Societe Generale’s Citizen Act finale.

I was invited to take part in today’s Guardian’s Sustainable Business live online Q&A on ‘Using social media to communicate sustainability’.

If nothing else I’d head over that way to look at some authoritative responses from Lucy Warin (Futerra Communications) and Diana Verde Nieto (ex Clownfish Group CEO).

I really liked one particular quote from Diana (below) comparing sustainability and the digital space.

 
I would also suggest taking a look at a website mentioned by Diana www.openeyeworld.com aiming to better engage sustainability experts – I’d already had a look around, which appears similar in ethos if not application, to a project I saw about a year ago that Christine Arena was working on called SparkUp!

I am by nature easily distracted and the comment feed format of the event is one I always find cumbersome but productive in a robust low-tech fashion way. 107 comments over a 3 hour period is not to be sniffed at though, and offered busy people the chance to pop in and out of the conversation when they could.

During one of not too many distracted moments, I went to see what was happening over on Tweetdeck and I noticed a timely message from Tom Raftery on ‘Social Sustainability and the Importance of Sharing’.

The whole event good fun and was far more than competently marshalled by Rosie Bristow from the Guardian, with a more easily digestible summary on Rosie’s imminent to do list. 

David has spent nearly ten years immersed in trying to learn, motivate, inspire and deliver CSR, Corporate Citizenship, Ethical Business, and plain old good management. David writes exclusively for his blog, David Coethica, and manages his consultancy business, Coethica.