Three Often Ignored Factors in CSR – Are you doing all Three?

Three Often Ignored Factors in CSR – Are you doing all Three?

Corporate Social Responsibility begins with self-responsibility. If not, social responsibility can’t sustain. When we aren’t self-responsible, we drain personal energy needed to power our social mission. We punch a hole in our energy bucket, limiting our effectiveness. Social responsibility is not an entity that survives with people feeding it only when they have energy to do so. It is an expression of who we are, individually and collectively. There is a consciousness shift going on, and part of the shift is realizing that the end cannot justify the means. We have to be the change we want to see. It’s just math. To do that, we have to include three often ignored factors in our definition of sustainability:

  1. Emotional Sustainability – balance and self-management of our emotional energy expenditures; emotional alignment
  2. Mental Sustainability – managing time and overload
  3. Environmental Sustainability (internal) - healthy attitudes and behaviors; respect and care for others and for oneself

Often, what drains sustainability initiatives is neglecting one or more of these factors. A major drain is stress overload, which gets justified as necessary in the name of mission. But this is an inefficient use of our internal energy. Stress compromises mental and emotional well-being, health, relationships, creativity, intuitive discernment and more.

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Deborah Rozman is President and CEO of Quantum Intech, Inc. (dba HeartMath Inc.) and serves on the advisory board of the Institute of HeartMath.

Quantum Intech also has a strong reputation as a socially responsible and triple bottom line company in partnership with the 501(c)3 non-profit stress research organization, Institute of HeartMath, which provides HeartMath’s stress solutions to the underserved, including schools, community service organizations and veterans.