The Year in CSR: The Four Trends of 2010
The year started off with a bang with accountability questions related to Wyclef Jean's Yele Haiti Foundation. From April on, people berated BP and cringed as the CEO told us one thing about the environmental and economic damage caused by the Deepwater Horizon oil spill, while images flooding the media showed quite another story.
At conferences throughout the year--from The Economist, to the Committee Encouraging Corporate Philanthropy (CECP), Business for Social Responsibility (BSR), the Clinton Global Initiative (CGI) and others--the more visionary company CEOs took to the microphones to proudly share their plans for corporate social responsibility (CSR). In interviews throughout the media, including blogs by Matthew Bishop and Michael Green: Philanthrocapitalism, Fast Company (mine and others), and Vault's CSR blog: In Good Company, corporate leaders talked about how their companies are committed to advancing social, economic, and environmental progress because that's just good business.
The CSR trends of 2010 were loud and clear:
See continuation here on Fast Company...http://bit.ly/hI7Ydy