Biribireba

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Biribireba
Change is in the airwaves for communities of coastal Ghana. Biribireba, a new radio soap opera promoting sustainable development, premiered to 2.5 million people today in six districts of the Western Region of Ghana. Like all dramas, Biribireba is filled with intrigue, corruption, temptation, chaos and love.  Unlike many dramas, Biribireba is infused with important social and environmental messages.  Each episode of the drama will broadcast inside of a talk show designed to promote listener feedback and comments on the environmental themes. The drama’s launch will also be marked by several community fairs, including a theme song competition, cook-off between local women and soccer games for youth. The drama is a way to role model the behavior changes promoted in the larger program, and the community fairs and competitions help to engage listeners.
 
Biribireba is only one part of a larger sustainable development program, Hɛn Mpoano. Hɛn Mpoano, meaning Our Coast in the local language Fante, is a five-year program funded by the United States Agency for International Development (USAID) executed in partnership with the Coastal Resources Center (CRC) of the University of Rhode Island, PCI-Media Impact through SustainaMetrix, Friends of the Nation Ghana and the World Fish Center. 

Content from this campaign

Marketing Conservation: Biribireba Generates Buzz in Ghana
(3BL Media / theCSRfeed) October 27, 2011 - Biribireba is a new radio drama to promote conservation that began airing this month in Coastal Ghana. The drama is part of a three-pronged program -- radio serial drama, interactive talk show and community mobilization campaign -- to promote coastal resource management in the region.  The campaign uses social marketing strategies to turn-up...
Oct 27, 2011 10:18 AM ET
Birebireba Partners Select Theme Song Winner for Radio Drama
Listen to Biribireba’s theme song!   Biribireba is the newest radio soap opera promoting sustainable development in coastal Ghana. Like all dramas, Biribireba is filled with intrigue, corruption, temptation, chaos and love.  Unlike many dramas,Biribireba is infused with important social and environmental messages.  Each episode of the drama...
Oct 21, 2011 10:49 AM ET
Soap Opera Promotes Development in Ghana
Change is in the airwaves for communities of coastal Ghana. Biribireba, a new radio soap opera promoting sustainable development, premiered to 2.5 million people today in six districts of the Western Region of Ghana. Like all dramas, Biribireba is filled with intrigue, corruption, temptation, chaos and love.  Unlike many dramas, Biribireba is infused with...
Oct 7, 2011 2:13 PM ET