Companies and Causes Blog | The Official Blog of the Cause Marketing Forum

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Companies and Causes is the official blog of the Cause Marketing Forum, bringing members and the cause marketing community at large relevant information and best practices on the cause marketing industry. Posts highlight current cause marketing campaigns, trends and a wide variety of guest posts by industry experts from nonprofit, corporate and agency professionals.

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3 Lessons Cause Marketers Can Learn from the Music Industry

Earlier this month, Live Nation Entertainment, Bravado International and City of Hope joined forces to launch a long-term initiative to sell a collection of collectible “Hope, Love and Rock & Roll” t-shirts from big names in music from Lady Gaga to Jimmy Buffett,

Aug 17, 2011 6:30 AM ET