Media Impact and Fundación Social Launch Four Youth Programs in Colombia

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Media Impact and Fundación Social Launch Four Youth Programs in Colombia

 

PCI-Media Impact (Media Impact) and Fundación Social have partnered to launch four new Entertainment-Education (E-E) initiatives to promote youth participation in the design of community development plans throughout Colombia.  Entertainment-Education is the purposeful incorporation of educational content into entertaining media to simultaneously inform and amuse audiences.
 
A quality of life survey led by DANE, the Departamento Administrativo Nacional de Estadística (National Administrative Department of Statistics), showed that in Colombia, 66.27% of the population from 0 to 26 years of age lives in extreme poverty. These youth not only face the consequences of living without the support from the government, but also “temptations” offered by drug dealers, guerrilla fighters and gangs. 
 
The initiative specifically targets nearly 100,000 youth in four regions of Colombia – Bogotá, Ibagué, Pasto and Union and Barbosa – all of which have been identified by Fundación Social as high priority areas.   The total population of these four regions is more than 2.2 million people. The program will use a variety of media to give legitimacy to youth cultural expressions in their communities; encourage youth participation in community development planning; and promote peaceful co-existence for citizen. 

 

 

Content from this campaign

Colombian Youth to Use Media for Social Change
(3BL Media / theCSRfeed) May 4, 2011 - PCI-Media Impact (Media Impact) and Fundación Social have partnered to launch four new Entertainment-Education (E-E) initiatives to promote youth participation in the design of community development plans throughout Colombia.  Entertainment-Education is the purposeful incorporation of educational content into entertaining media to simultaneously inform...
May 4, 2011 1:15 PM ET
An Outside View: Communications Empowering Colombian Youth
PCI-Media Impact (Media Impact) and Fundación Social have partnered to launch four new Entertainment-Education (E-E) initiatives to promote youth participation in the design of community development plans throughout Colombia.  Entertainment-Education is the purposeful incorporation of educational content into entertaining media to simultaneously inform and amuse audiences.  ...
Apr 26, 2011 10:31 AM ET
Media Impact and Fundación Social Launch Four Youth Programs in Colombia
(3BL Media / theCSRfeed) April 21, 2011 - From April 4th to 9th, PCI-Media Impact (Media Impact) and Fundación Social jointly hosted an Entertainment-Education (E-E) workshop in Chinauta, Colombia.  Entertainment-Education is the purposeful incorporation of educational content into entertaining media to simultaneously inform and amuse audiences. More than twenty...
Apr 21, 2011 11:14 AM ET