PRWeek / Barkley Cause Survey

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PRWeek / Barkley Cause Survey

Though an often overlooked target for cause marketing, men are highly interested in supporting companies that give back.

The PRWeek/Barkley PR Cause Survey was conducted  by CA Walker from August 12-23, 2010. E-mail notification was sent to approximately 4,252 marketing pros and 2,365 consumers. A total of 79 PR and marketing pros and 536 male consumers completed the survey online. The results are not weighted and are statistically tested at a confidence level  of 90%.

Content from this campaign

Act II on Cause Marketing's Death?
One can't help but take notice when Carol Cone, the person who is considered the originator of cause marketing, says it is dead as we know it. In June, AdAge ran a column penned by Mike Swenson, CMO of Barkley, headlined "The Day Cause Marketing Died." Swenson...
Dec 1, 2010 3:32 PM ET
AdAge: Brands Miss the Mark with Men
For years, when it comes to cause marketing, brands have focused the lion's share of attention on women. According to the new Advertising Age article, that's a huge mistake.
Nov 22, 2010 11:08 AM ET
New York Times: Nike Harnesses 'Girl Effect'
The New York Times features Nike's "Girl Effect" Campaign in its just-released annual "Giving" section. Read the full article here: http://nyti.ms/c8zR7o
Nov 11, 2010 3:35 PM ET
New Study Reveals: Men Really Do Have A Heart
(3BLMedia/theCSRfeed) Kansas City, MO - Nov 3, 2010 - The first survey of men in the six-year history of The PRWeek/Barkley Cause Survey has uncovered surprising data regarding men’s attraction to brands that have a cause marketing program. Running contrary to the natural assumption...
Nov 3, 2010 4:00 PM ET