Sustainability: Making Business Sense

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Sustainability: Making Business Sense

 

Looking to cut operating cost?  Increase customer retention?  How about improve your business reputation or capture new market segments?  Perhaps there's an interest in protecting environmental resources?  
 
Business sustainability isn't about sacrificing profitability or becoming an environmental business.   It's about profitable businesses integrating the social and environmental impacts of their decisions in a way that strengthens the organization, the community, and the environment.  

FMRs from this campaign

Making Sense of Business Sustainability- Podcast
Misconceptions of business sustainability as a passing trend are quickly falling by the wayside.  Larger organizations, traditionally mistaken as burdened with a primary responsibility as change agents in the water, carbon, environment and climate change solutions are now shifting the burden to include suppliers.  Still, the unanswered question to many is, "What exactly IS business sustainabili
May 19, 2010 8:58 AM ET
Business Sustainability: It's More than just the Environment
Are you embracing sustainability as a way to gain a long-term competitive market advantage or just as a marketing strategy?  Does your definition of sustainability only include the environment?  The answers to these basic questions often compartmentalize business strategies and set varying business sustainability efforts apart.  Leading companies are adopting more comprehensive definitions and
Apr 21, 2010 8:44 AM ET
From Concept to Eco Action: 5 Business Strategies to Boost Productivity and Reduce Carbon Emissions
In a recent article by the Wall Street Journal, a summary of sustainable business best practices was issued offering suggestions for sustainable business strategies.   As a sustainability consultant, I couldn't agree more with the information provided; however, I was left questioning how
Apr 5, 2010 3:11 PM ET
What are the Green CSR Trends for 2010?
Reflecting on 2009, a report from  Siemens and McGraw-Hill Construction indicates that even during the worst recession in 60 years, corporations across the U.S.
Mar 23, 2010 1:15 PM ET
Sustainability As A Profit Center
In the face of increasing public eco awareness and widespread media coverage businesses can no longer ignore the opportunities, concerns and risks posed by not having a sustainable business strategy. Business sustainability is now both a top-line and bottom-line company focus.    
Mar 17, 2010 9:00 AM ET