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Corporate Social Responsibility (CSR), Sustainability and Cause News & Media
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Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone...
The Corporate Responsibility OpportunityWelcome to the world of responsible business. And we mean that in the literal sense. The unequivocal takeaway from the 2011 Cone/Echo CR Opportunity Study, the latest in Cone’s 18-year chronicle of consumer expectations of responsible business, is that...
Cone's Cause Evolution series is the nation's longest benchmark study exploring American consumers' expectations of and behaviors toward companies who support social and environmental issues.
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Mar 27, 2012 10:15 AM ET
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Cone Communications (www.coneinc.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause branding and marketing, corporate responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
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