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Social media’s empowerment of the individual means anyone can be an influencer. That presents an opportunity and challenge to every cause-minded organization: What does influence truly mean and how do you harness it? To explore these questions, Georgetown University’s Center for Social...
There are many ways to talk about it – triple bottom line, new way of doing business, good business – but whatever you want to call it, in this day and age, it comes down to a simple principle that to survive in this economy, it cannot be business as usual. It must be business +. What...
To help analyze the wealth of content coming from the Clinton Global Initiative annual meeting, Waggener Edstrom Worldwide put our twendz pro™ tool to use to capture insight around the robust Twitter conversation from the event. Over the course of the upcoming week, we...

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