19-Year-Old New Jersey Native Recognizes Grandmother’s Care in Touching Musical Tribute

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19-Year-Old New Jersey Native Recognizes Grandmother’s Care in Touching Musical Tribute

Whirlpool Brand and Award-Winning Artist Hunter Hayes Reveal “Care is Musical” Contest Winner’s
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Meet the winner of Whirlpool's Care is Musical Contest, Alex Bell from NJ. #CareIsMusical #EveryDayCare
Saturday, February 7, 2015 - 10:00am

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Whirlpool brand and triple-threat entertainer Hunter Hayes reveal the winning performance of “You Are My Sunshine” that will be part of a 60-second commercial airing in front of tens of millions of people. Selected from more than 400 submissions around the country, Alex Bell’s winning performance is an extraordinary “thank you” to her grandmother for her tireless love and support. This is the inspiration behind Whirlpool brand’s Every day, care™ campaign, which honors the pivotal yet often unnoticed value caregivers provide their families by doing chores like washing, cooking and cleaning.

“Music is a powerful way to celebrate the people you care for and who care for you,” said Hayes. “I hope Alex’s grand gesture inspires others to find unique ways to express their appreciation.”

The 19-year-old New Jersey native submitted an emotional tribute to her late grandmother Veronica, who was diagnosed with dementia in 2010. “You Are My Sunshine” was Veronica’s favorite song and despite her advanced dementia — which left her unable to recognize her loved ones at times — the sound of her granddaughter singing the song triggered her memory.    

“My grandma cared through it all – she was there to see me succeed and support me when I failed,” said Bell. “When I was a kid, I took a lot of the little things she did for granted, so it’s great to be able to finally thank her.”  

 “Simple acts of cooking, cleaning and washing may feel tedious and insignificant, but the hundreds of submissions prove that this care has the power to shape who we are,” said Jon Hall, senior brand manager Whirlpool brand. “Alex’s beautiful tribute is proof that every act of care we give helps the people we love, become people who love.”

To learn more about the Every day, care™ campaign, visit Whirlpool.com/everydaycare and follow @WhirlpoolUSA.

Keywords: Events, Media & Communications | Country Music | Events, Media & Communications | Every day care | Hunter Hayes | Marketing | Whirlpool brand | csr | whirlpool

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