2013 Cause Marketing Halo Award Finalists Revealed

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2013 Cause Marketing Halo Award Finalists Revealed

Annual Awards Recognize Best in Corporate/Cause Partnerships
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2013 Cause Marketing Halo Finalists Announced! http://3bl.me/gx99f4

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Tuesday, February 19, 2013 - 9:15am

CAMPAIGN: 2013 Cause Marketing Forum Annual Conference

CONTENT: Press Release

RYE, NY, February 19, 2013 /3BL Media/ - Campaigns supporting veterans, rainforests and micro-entrepreneurs were among the 40 finalists announced today in the Cause Marketing Halo Awards.

Business initiatives designed to “do well by doing good” in 10 competitive categories were revealed by David Hessekiel, founder and president of Cause Marketing Forum, Inc., parent of the 11-year-old competition. Gold and Silver Halos will be bestowed on the winners at CMF’s annual conference to be held in Chicago this May.

Leading the field with three finalist nominations was “Going Beyond Ourselves,” a multi-faceted campaign by Brawny Towels and the Wounded Warrior Project to raise funds to help injured veterans.

The Cause Marketing Halo Award finalists are:

Best Transactional Campaign Finalists

Pay-What-You-Want Campaign: Humble Bundle & American Red Cross

Going Beyond Ourselves: Listen Up Español & buildOn

Inner Strength: Brawny Towels & Wounded Warrior Project

Million Moment Mission: LL Bean & National Park Foundation

 

Best Social Media Campaign Finalists

Inner Strength: Brawny Towels & Wounded Warrior Project

Connect for Good:  AT&T & Several Nonprofit Organizations

Mom's the Word!:  Johnson & Johnson, Mattel & Save the Children

Phones for Good: TELUS + Free The Children Campaign

 

Best Message-Focused Campaign Finalists

Give, Get & Save the Rainforest:  Macy's & The Nature Conservancy

Let's Solve This:  ExxonMobile & Several Nonprofit Organizations

Fight Childhood Cancer One Cup at a Time:  Toys"R"Us, Inc. & Alex's Lemonade Stand

       Foundation

Time Warner Cable Brings Space Shuttle Endeavour Home:  Time Warner Cable &

       California Science Center

 

Best Video Creative Finalists

Just a Little Heart Attack:  American Heart Association & Several Sponsors

Warriors in Pink: Ford Motor Company & Several Nonprofit Organizations

We Can Be Heroes:  Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps

The Valspar Color Project:  Valspar & Habitat for Humanity

 

Best Health-Related Campaign Finalists

Help Save Lives Where We Live:  Ross Stores & American Heart Association

Do It For The Girls!:  P&G’s GIVE Hope & The National Breast Cancer Foundation

Muscle Up:  Jiffy Lube & Muscular Dystrophy Association

Every Step Counts:  Kohl's Department Stores & Susan G. Komen for the Cure, Southeast Wisconsin

 

Best Environmental or Animal Campaign Finalists

Take a Load Off: Procter & Gamble & Alliance to Save Energy

2012 Best of Groupon Grassroots Campaign:  Groupon & Vested Interest in K9s, Inc

Million Moment Mission:  LL Bean & National Park Foundation

TD Forests:  TD Bank Group & Nature Conservancy Canada

 

Best Business Model Integration Finalists

Warby Parker

Humble Bundle

Groupon

TerraCycle

 

Best Social Service Campaign Finalists

Building Community:  ARAMARK & Families International

Run10, Feed10:  Women's Health & FEED Projects

Brewing the American Dream:  Samuel Adams Brewing & ACCION U.S. Network

A Very Special Christmas:  Big Machine Label Group, Clear Channel Communities & Special Olympics International

 

Best Education Campaign Finalists

Turning Agents into Educators: Horace Mann & DonorsChoose.org

Tools for Classrooms:  Chase, Clear Channel & DonorsChoose.org

Kohl's Cares Scholarship Program:  Kohl's Department Stores

Investing for Good:  Capital One & The Heart of America Foundation

 

Best Print Creative Finalists

Inner Strength: Brawny Towels & Wounded Warrior Project

Run10, Feed10:  Women's Health & FEED Projects

Give, Get & Save the Rainforest:  Macy's & The Nature Conservancy

We Can Be Heroes:  Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps

A total of 20 awards will be given out to programs judged the best cause marketing campaigns of 2012 at the 11th Annual Cause Marketing Forum Conference at the JW Marriott Chicago on May 30.

 

Contact

Megan Strand
+1 (360) 977-3343
Cause Marketing Forum
Keywords: Events, Media & Communications | Events, Media & Communications | Social Impact & Volunteering | award winning cause marketing | best cause marketing 2013 | cause-related marketing | cause marketing | company cause partnership | company nonprofit partnership | example of cause-related marketing 2013 | examples of cause marketing 2013

CAMPAIGN: 2013 Cause Marketing Forum Annual Conference

CONTENT: Press Release

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