2013 Cause Marketing Halo Award Finalists Revealed
Annual Awards Recognize Best in Corporate/Cause Partnerships
RYE, NY, February 19, 2013 /3BL Media/ - Campaigns supporting veterans, rainforests and micro-entrepreneurs were among the 40 finalists announced today in the Cause Marketing Halo Awards.
Business initiatives designed to “do well by doing good” in 10 competitive categories were revealed by David Hessekiel, founder and president of Cause Marketing Forum, Inc., parent of the 11-year-old competition. Gold and Silver Halos will be bestowed on the winners at CMF’s annual conference to be held in Chicago this May.
Leading the field with three finalist nominations was “Going Beyond Ourselves,” a multi-faceted campaign by Brawny Towels and the Wounded Warrior Project to raise funds to help injured veterans.
The Cause Marketing Halo Award finalists are:
Best Transactional Campaign Finalists
Pay-What-You-Want Campaign: Humble Bundle & American Red Cross
Going Beyond Ourselves: Listen Up Español & buildOn
Inner Strength: Brawny Towels & Wounded Warrior Project
Million Moment Mission: LL Bean & National Park Foundation
Best Social Media Campaign Finalists
Inner Strength: Brawny Towels & Wounded Warrior Project
Connect for Good: AT&T & Several Nonprofit Organizations
Mom's the Word!: Johnson & Johnson, Mattel & Save the Children
Phones for Good: TELUS + Free The Children Campaign
Best Message-Focused Campaign Finalists
Give, Get & Save the Rainforest: Macy's & The Nature Conservancy
Let's Solve This: ExxonMobile & Several Nonprofit Organizations
Fight Childhood Cancer One Cup at a Time: Toys"R"Us, Inc. & Alex's Lemonade Stand
Foundation
Time Warner Cable Brings Space Shuttle Endeavour Home: Time Warner Cable &
California Science Center
Best Video Creative Finalists
Just a Little Heart Attack: American Heart Association & Several Sponsors
Warriors in Pink: Ford Motor Company & Several Nonprofit Organizations
We Can Be Heroes: Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps
The Valspar Color Project: Valspar & Habitat for Humanity
Best Health-Related Campaign Finalists
Help Save Lives Where We Live: Ross Stores & American Heart Association
Do It For The Girls!: P&G’s GIVE Hope & The National Breast Cancer Foundation
Muscle Up: Jiffy Lube & Muscular Dystrophy Association
Every Step Counts: Kohl's Department Stores & Susan G. Komen for the Cure, Southeast Wisconsin
Best Environmental or Animal Campaign Finalists
Take a Load Off: Procter & Gamble & Alliance to Save Energy
2012 Best of Groupon Grassroots Campaign: Groupon & Vested Interest in K9s, Inc
Million Moment Mission: LL Bean & National Park Foundation
TD Forests: TD Bank Group & Nature Conservancy Canada
Best Business Model Integration Finalists
Warby Parker
Humble Bundle
Groupon
TerraCycle
Best Social Service Campaign Finalists
Building Community: ARAMARK & Families International
Run10, Feed10: Women's Health & FEED Projects
Brewing the American Dream: Samuel Adams Brewing & ACCION U.S. Network
A Very Special Christmas: Big Machine Label Group, Clear Channel Communities & Special Olympics International
Best Education Campaign Finalists
Turning Agents into Educators: Horace Mann & DonorsChoose.org
Tools for Classrooms: Chase, Clear Channel & DonorsChoose.org
Kohl's Cares Scholarship Program: Kohl's Department Stores
Investing for Good: Capital One & The Heart of America Foundation
Best Print Creative Finalists
Inner Strength: Brawny Towels & Wounded Warrior Project
Run10, Feed10: Women's Health & FEED Projects
Give, Get & Save the Rainforest: Macy's & The Nature Conservancy
We Can Be Heroes: Warner Bros. Entertainment & Save the Children, International Rescue Committee and Mercy Corps
A total of 20 awards will be given out to programs judged the best cause marketing campaigns of 2012 at the 11th Annual Cause Marketing Forum Conference at the JW Marriott Chicago on May 30.
