AT&T Harnesses Internet Slang to Prevent Teen Texting and Driving

Primary tabs

AT&T Harnesses Internet Slang to Prevent Teen Texting and Driving

tweet me:
AT&T Harnesses Internet Slang to Prevent Teen Texting and Driving http://bit.ly/1rIBG3f via @Cone #socialimpact #causemarketing
Monday, October 6, 2014 - 10:15am

CONTENT: Blog

With LOL and OMG weaving their way into everyday conversation – and even into the Oxford English Dictionary – it's not hard to see just how much our language has changed in the face of technology. AT&T has embraced this new lexicon as they jump into teens' mobile conversations in effort to stop texting while driving with its new campaign, #X

In a continuation of its successful "It Can Wait" campaign, AT&T is asking drivers to join the 5 million participants who have already taken the pledge to stop texting while driving and now also text #X to pause a conversation before getting behind the wheel. The phone carrier has enlisted the help of celebrities like Demi Lovato and Tim McGraw to spread the #X message – helping to explain how no text is worth the risk while driving.

To read more on Cone's Prove Your Purpose blog, please click here.

Keywords: Events, Media & Communications | Don't text and drive | It can wait | Social Impact | Social Media | digital engagement | driving safety | teen

CONTENT: Blog

parse.ly