Aflac Tells the World How Much Good It Does

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Aflac Tells the World How Much Good It Does

Campaign of the Year exceeded expectations, bolstering the insurer’s CSR reputation.

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.@Aflac tells the world how much good it does & is awarded CSR campaign of the year http://bit.ly/2wSwMMe #duckprints
Wednesday, August 30, 2017 - 10:00am

CAMPAIGN: Duckprints Done Right

CONTENT: Article

Aflac—the well-known insurance organization with the famous duck mascot—takes its corporate social responsibilities seriously. The organization recently passed the $110 million mark in support for childhood cancer treatment and research, and has appeared on Ethisphere’s “World’s Most Ethical Companies” list 11 years in a row. Yet a Reputation Institute report found that consumers weren’t aware of its good works. That revelation led to a multifaceted effort to raise awareness of Aflac’s CSR efforts. It also led to Aflac winning first place for “Campaign of the Year” in PR Daily’s 2017 Corporate Social Responsibility Awards.

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Keywords: Awards, Ratings & Rankings | Aflac | Awards, Ratings & Rankings | Business Ethics | CSR Awards | Cause Marketing | Company Ratings | Corporate Governance | Corporate Social Responsibility | Employee Engagement | Media & Communications

CAMPAIGN: Duckprints Done Right

CONTENT: Article