AkzoNobel's New Business Models Driving Fresh Approaches to Sustainability

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AkzoNobel's New Business Models Driving Fresh Approaches to Sustainability

Sustainability has long been embedded in everything we do at AkzoNobel – it has become an integral part of the way we do business. As the world changes, however, our approach to sustainability adapts, improves and changes with it.

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For example, being sustainable today goes far beyond simply generating more sustainable product solutions. Truly innovative companies are embracing ever-evolving business models that offer a clear link to longer term economic success.

So there’s now a much stronger focus on developing sustainable business models across the value chain – with both private and public sector partners. It’s a new way of thinking which is stimulating fresh approaches to service delivery and partnerships, as well as driving leadership in market transition.

These new models represent an evolution in how sustainability is driving innovation and generating revenue growth. They are accelerating the belief that sustainability represents the only way to do business, building on the more traditional model of sustainable product and process innovation.

We made good progress with three innovative business models during 2016. They not only harness the value-creating potential of sustainable innovation, but also tackle some of the unresolved economic, environmental and social challenges the world is facing. Explained in detail below, they demonstrate how true leadership in sustainability can benefit balance sheets and at the same time help to transform entire industries.

View the complete digital 2016 AkzoNobel Report here 

Keywords: Research, Reports & Publications | AkzoNobel | Business Ethics | Corporate Social Responsibility | Ethics & Governance | Media & Communications | Responsible Production & Consumption | Sustainability | Sustainable Development Goals