Allstate Foundation Purple Purse Challenge® Raises $4.18 Million for Domestic Violence Programs

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Allstate Foundation Purple Purse Challenge® Raises $4.18 Million for Domestic Violence Programs

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.@AllstateFDN @PurplePurse raised $4.18M for women's support programs during National #DomesticViolence Month http://bit.ly/2AfH9Ma
Monday, November 20, 2017 - 10:20am

CAMPAIGN: The Purple Purse

CONTENT: Press Release

NORTHBROOK, Ill., Nov. 20, 2017 /3BL Media/ – Recent headlines about harassment and violence offer a reminder of the everyday reality faced by a larger group of U.S. women: those trapped in abusive domestic relationships. Without financial resources, these women can’t escape, care for themselves and their families, find housing or save for the future.

Last month, Allstate Foundation Purple Purse and 221 nonprofits that support domestic violence survivors raised $4.18 million through a combination of fundraising and $700,000 in incentive and prize money provided by The Allstate Foundation. In addition to the prize money, The Foundation also provided promotional support and fundraising materials, including Purple Purse charms and a purple purse designed by program ambassador, tennis champion and philanthropist Serena Williams.

The YWCA Evanston/North Shore based in Evanston, Ill., topped the leader board in Division I for organizations with budgets of more than $1.5 million and FreeFrom in Venice, Calif., topped the leader board in Division II for organizations with budgets of less than $1.5 million. Each walked away with the Foundation’s $100,000 grand prizes.

The Purple Purse Challenge coincided with National Domestic Violence Awareness Month in October, a key fundraising time for domestic violence programs. A 2016 census survey found that on a single day last year, nearly 12,000 requests from survivors of domestic violence for emergency shelter, child care, financial aid and other services went unanswered because programs lacked funding.

“One in four women will experience domestic violence in her lifetime. There are women experiencing abuse right now, and we need to let them know that there is hope and help,” said Vicky Dinges, Allstate’s senior vice president of corporate responsibility. “The outpouring of public support is incredibly humbling because we know funding matters. This is about saving women’s lives and breaking the cycle of violence for future generations. And it’s going to take all of us – men and women – supporting survivors and working together to end the silence around abuse.”

Following are the top seven winners from each division in this year’s Purple Purse Challenge:

 

DIVISION I

Finishing Place

Organization Name

Location

Money raised

Prize money

First place

YWCA Evanston/North Shore

Evanston, Ill.

$556,403

$100,000

Second place

WINGS Program

Palatine, Ill.

$534,656

$50,000

Third place

YWCA Greenwich

Greenwich, Conn.

$268,154

$35,000

Fourth place

YWCA of Metropolitan Chicago

Chicago

$160,880

$20,000

Fifth place

liveSAFE Resources

Marietta, Ga.

$133,026

$15,000

Sixth place

Between Friends

Chicago

$100,811

$10,000

Seventh place

House of Ruth

Pomona, Calif.

$93,309

$5,000

 

DIVISION II

 

Finishing Place

Organization Name

Location

Money raised

Prize money

First place

FreeFrom

Venice, Calif.

$179,576

$100,000

Second place

Partners for Women and Justice

Montclair, N.J.

$178,785

$50,000

Third place

Wellspring

 

$79,903

$35,000

Fourth place

Artemis Center for Alternatives to Domestic Violence

Dayton, Ohio

$56,790

$20,000

Fifth place

New Hampshire Coalition Against Domestic and Sexual Violence

Concord, N.H.

$32,185

$15,000

Sixth place

Haven

Portsmouth, N.H.

$30,932

$10,000

Seventh place

Beyond Violence

Berwick, Penn.

$20,350

$5,000

The Allstate Foundation Purple Purse Challenge was administered by CrowdRise. It is part of Allstate Foundation Purple Purse, a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors. In 99 percent of domestic violence cases, victims experience financial abuse, which means their abusers deny them access to money and financial resources they need to break free. Financial abuse is one of the leading reasons women stay in or return to abusive relationships.

Now in its 13th year, Allstate Foundation Purple Purse has propelled more than 1 million survivors on the path to safety and security, and invested more than $55 million to empower women to break free from abuse through life-changing financial education, job training and readiness, and small-business programs for survivors.

If you or someone you know is in a domestic violence situation, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.

 

Keywords: Philanthropy & Cause Initiatives | Allstate | Corporate Social Responsibility | Fundraising | Health & Healthcare | National Domestic Violence Month | Nonprofits | Prevention | Responsible Business & Employee Engagement | awarensss | domestic violence

CAMPAIGN: The Purple Purse

CONTENT: Press Release

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