American Cancer Society Partners with DS Waters' Athena Brand; iContact Totals Up Its 2011 CSR Programs - CSR Minute for February 29, 2012

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American Cancer Society Partners with DS Waters' Athena Brand; iContact Totals Up Its 2011 CSR Programs - CSR Minute for February 29, 2012

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The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Wednesday, February 29, 2012 - 3:50pm

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The American Cancer Society has announced a new branding partnership with DS Waters of America. Sales of the company’s Athena brand of bottled water will help raise money for breast cancer awareness. In addition, Athena will also serve as a water sponsor for American Cancer Society Making Strides Against Breast Cancer events around the country. A minimum of $1 million from Athena sales will go to support breast cancer research and education by 2014.

iContact has announced the results of its 2011 CSR programs. The numbers included 3,200 volunteer hours at non-profit organizations; $200,000 in donations; 800 free accounts; and one percent from each of its payroll, equity, product and employee time figures donated to its local Raleigh, North Carolina community. iContact is an email and social marketing company that encourages a culture of volunteerism as part of its triple bottom line approach to business.

For more information on these and other stories, go to thecsrminute.com

Video source: American Cancer Society Partners with DS Waters' Athena Brand; iContact Totals Up Its 2011 CSR Programs

Keywords: 3bl Media | Events, Media & Communications | American Cancer Society | CSR Minute | Corporate Social Responsibility | DS Waters | csr | iContact | news | sustainability

CAMPAIGN: The CSR Minute

CONTENT: Press Release