Americans Seek Fair Trade Certified™ Produce; Imports Jump 26%
Growth mirrors rising demand for fruits & vegetables that empower farm workers
OAKLAND, Calif., August 19, 2015 /3BL Media/ – Imports of Fair Trade Certified™ produce rose 26% in 2014, as reported by Fair Trade USA, the leading third-party certifier of Fair Trade products in North America. This marks the biggest year yet for the organization’s Produce and Floral category, helping farm workers and small producers earn over $5.5 million in additional Community Development Premiums ($18 million since the program launched in 2004). The continued growth reflects a rising demand—from both shoppers and retailers—for products that support better livelihoods for the people who grow our food.
To enable this momentum, Fair Trade USA increased its Certified offerings to over 25 different fruits and vegetables, ten of which were added since 2012. These include: strawberries, asparagus, melons, eggplant, peaches, tomatoes, peas, green beans, squash and mini-carrots. Fourteen new producer organizations were also certified this year, bringing the total number to 64 growers in nine different countries.
Fair Trade Certified™ produce from Mexico – a region where issues such as forced labor, poor housing and pay withholding have been in the limelight – was a key driver of growth in 2014. Over 63 million pounds of Fair Trade produce from Mexico were imported into the U.S. in 2014, delivering $2.4 million in life-changing Premiums to producers, a 344% increase over 2012. These funds are used directly by workers and small producers to invest in areas like healthcare, education, housing and transportation.
“Fair Trade funds are helping workers on this farm,” says Gerardo Ramirez, 45, who has worked at a Fair Trade farm in Sonora, Mexico for 19 years. “Thanks to our Fair Trade Premiums, many of us have access to dental care for the first time.”
These producer benefits also have a direct impact on business, which is why retailers are increasingly looking to Fair Trade to strengthen their supply chains. Many produce farms face labor shortages during harvest periods, for example, leading to produce rotting on the vine. At Fair Trade Certified™ farms, documentation shows that many workers return each year to access additional benefits. This steady labor pool in turn promotes more secure supply chains and higher quality produce.
Today, Whole Foods Market purchases 75% of all Fair Trade Certified™ produce imported into the United States. Shoppers can also find Fair Trade Certified products at retailers like Costco, Sam’s Club, Safeway, Earth Fare, Haggen and many natural foods stores. The many vendors of Fair Trade produce and flowers also play a vital role in getting Fair Trade produce on store shelves.
With the growing array of Fair Trade fruits, vegetables and flowers in the marketplace, consumers and retailers now have the opportunity to directly support farmer and workers with every purchase.
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About Fair Trade USA:
Fair Trade USA is a nonprofit organization that promotes sustainable livelihoods for farmers, workers, and fishermen; protects fragile ecosystems; and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified™ label signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides capacity-building programs at origin and educates consumers about the power of their purchase. Visit www.FairTradeCertified.org for more information.
