Are Consumers Shopping for a Cause This Holiday Season?

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Are Consumers Shopping for a Cause This Holiday Season?

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Are Consumers Shopping for a Cause This Holiday Season? http://3bl.me/8bzctz via @Cone #WDYSF #CauseMarketing

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Monday, December 3, 2012 - 10:25am

As the holiday shopping season swings into full gear, our 2012 Cone Communications Holiday Trend Tracker reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause ribbon around a product is enough to convince consumers to purchase.

According to the Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). Why this shift?

To read more on Cone's What Do You Stand For? blog, please click here.

Keywords: 2012 Cone Communications Holiday Trend Tracker | Responsible Business & Employee Engagement | Consumers | Events, Media & Communications | Research | Responsible Production & Consumption | Social Impact & Volunteering | Trend Tracker | cause marketing | holiday shopping | purchase