Astellas Launches Cancer Challenge Social Media Campaign

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Astellas Launches Cancer Challenge Social Media Campaign

Teams up with USA Rugby and the Australian Rugby Union for #pass4prostate
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The #pass4prostate challenge! Learn how you can join & help raise awareness here: http://bit.ly/1Q1MXWW @AstellasUS via @pmlivecom

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Thursday, September 10, 2015 - 1:00pm

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Astellas Pharma has teamed up with USA Rugby and the Australian Rugby Union on a new social media campaign to raise awareness of prostate cancer.

The firm's #pass4prostate campaign, which also aims to raise funds for research into the disease, will run until the end of September, which is Prostate Cancer Awareness Month.

Social media users are encouraged to record a video of themselves catching an inanimate object, mentioning why prostate cancer awareness is important to them, and then passing that object, rugby-style, to a friend or family member. 

They have also been asked to explain why it is important 'not to drop the ball' when it comes to awareness.

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Astellas will donate $5 to prostate cancer advocacy organizations for every qualifying submission with the #pass4prostate hashtag posted to Facebook, Twitter or Instagram, up to a maximum contribution of $125,000. Example videos from top professional rugby players, information on how to register to win rugby-themed prizes and further details can be found at www.pass4prostate.org.

Media contacts:

Tyler Marciniak, Astellas  

tyler.marciniak@astellas.com, 224-205-6340      

Keywords: #pass4prostate | Health & Healthcare | Australian Rugby Union | Awareness | USA Rugby | astellas | cancer research | csr

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