Baltimore Chevrolet Dealers Fund New Uniforms and Athletic Equipment for Youth in Greater Baltimore Area

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Baltimore Chevrolet Dealers Fund New Uniforms and Athletic Equipment for Youth in Greater Baltimore Area

Partnership With National Recreation and Park Association to Enhance Youth Sports Programs in Baltimore and Serve More Youth in the Community
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#Baltimore @Chevrolet Dealers Fund New Uniforms & Athletic Equipment for Youth Thru @NRPA_news & @ecomediacbs! #Chevy
Monday, October 6, 2014 - 6:00pm

CAMPAIGN: WellnessAd

CONTENT: Press Release

October 6, 2014 /3BL Media/ - Baltimore Chevrolet Dealers have partnered with CBS EcoMedia through its WellnessAd program to support Youth Sports Programs in Greater Baltimore through partnership with the National Recreation and Park Association. Funding will support the distribution of much-needed new uniforms and sports equipment to programs in Hartford, Howard and Cecil Counties, and Baltimore City. The programs aim to engage youth in after-school activities and empower them to build and hone the values and skills they need to achieve positive outcomes.

The Columbia Baseball League in Howard County will receive necessary equipment – such as baseball gloves, catcher’s gear, helmets and hats – to participate in the league. In Hartford County, Baltimore Chevrolet Dealers’ funding will provide football, soccer and basketball equipment for its Start Smart Programs designed to help youth recognize their full potential while building confidence and self-esteem. The funding will also provide archery, wrestling, frisbee, golf and lacrosse equipment to expand the youth sports programs offered at parks in Cecil County.

The Baltimore City Swim Club (BCSC) will benefit from new Chevrolet-branded caps and swimsuits, as well as safety and training equipment.. BCSC is one of the largest predominately African American programs in the nation and home to nationally ranked swimmers. The Club was founded 10 years ago with only eight youth participants. It now serves 233 swimmers ranging from 4 to 19 years of age. BCSC serves as a platform for Baltimore youth to express their interest in swimming and further develop their skills.

A special event was held today at BCSC’s Callowhill Indoor Aquatic Center to celebrate the partnership and its impact on the Baltimore community. Hosts included Leon F. Pinkett, III, assistant deputy mayor from the Office of Economic and Neighborhood Development; Darryl Sutton, Baltimore City Aquatics Chief; Jay Newman, president and general manager of WJZ-TV Baltimore; Theresa Schieber, SVP, operations and strategic partner development, CBS EcoMedia; John Miller, president and owner of Miller Brothers Chevrolet and president of LMA. Following remarks from representatives, the youth conducted a swimming demonstration.

“Local parks and recreation are often the first place where kids go to experience a new activity or sport and truly are a place to learn life lessons and find positive role models,” said Barbara Tulipane, president and CEO, National Recreation and Park Association. “This partnership is great because it gives the added support needed to the youth programs and will help Baltimore area young people as they make strides leading healthy, active lifestyles.”

“The new uniforms and equipment from the Baltimore Chevrolet Dealers will encourage more students to stay active and involved in extracurricular activities, while promoting teamwork and wellness,” said Paul Polizzotto, President and Founder, CBS EcoMedia Inc.


About Baltimore Chevrolet Dealers
The 16 Baltimore Area Chevy Dealers are proud to support youth sports. Their involvement in youth sports started many years ago, sponsoring local little league teams in their respective communities.

Together this partnership with CBS EcoMedia is allowing the Baltimore Area Chevy Dealers to expand their youth sports program to include the distribution of new uniforms and sports equipment to programs in Hartford, Howard and Cecil Counties, and Baltimore City.

The participating dealers are Adams Chevrolet, Autonation Chevrolet, Autonation Chevrolet of Timonium, Bob Bell Chevrolet, Bob Bell Chevrolet of Bel Air, Heritage Chevrolet, JP Chevrolet, JBA Chevrolet, Jeff Barnes Chevrolet, Jerrys Chevrolet, Koons Chevrolet, Len Stoler Chevrolet, Miller Brothers Chevrolet, Wantz Chevrolet, Williams Chevrolet, and Win Kelly Chevrolet.

About National Recreation and Park Association
The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 46,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit For digital access to NRPA’s flagship publication, Parks & Recreation, visit

About CBS EcoMedia Inc.
At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2010, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media. 

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit, like us at or follow us at

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.



Lindsay Brown
+1 (212) 975-1989
CBS EcoMedia
Keywords: Health | Baltimore Chevrolet Dealers | CBS | CBS EcoMedia | Chevrolet | Chevy | Education | Health | NRPA | National Recreation and Park Association | Social Good

CAMPAIGN: WellnessAd

CONTENT: Press Release