Bank of America, Nike and (RED) Race to an AIDS Free Generation

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Bank of America, Nike and (RED) Race to an AIDS Free Generation

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Bank of America, Nike and (RED) Race to an AIDS Free Generation http://bit.ly/1sRaVLN via @Cone #csr #causemarketing #AIDS
Monday, October 20, 2014 - 10:15am

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With over 75 billion app downloads on iTunes alone, there is truly an app for everything – from apps to remind you to take your medication, to ones that congratulate you on little life improvements. Companies are catching on, harnessing existing technology, games and platforms to drive even further engagement and impact around a cause or issue, beyond the click of a button.

Through December 7, consumers can fight AIDS by simply lacing up their running shoes. In the latest expansion of its commitment to work towards an AIDS free generation, Bank of America is partnering with (RED) and Nike to transform miles into donations. For every mile participants pledge and run using the Nike+ Running app, Bank of America will donate 40 cents to (RED), which Bank of America cites is equivalent to one day of lifesaving medication for someone living with HIV.

To read more on Cone's Prove Your Purpose blog, please click here.

To read more on Cone's Prove Your Purpose blog, please click here. - See more at: http://3blmedia.com/News/ATT-Harnesses-Internet-Slang-Prevent-Teen-Texting-and-Driving#sthash.1n2bQYTE.dpuf
To read more on Cone's Prove Your Purpose blog, please click here. - See more at: http://3blmedia.com/News/ATT-Harnesses-Internet-Slang-Prevent-Teen-Texting-and-Driving#sthash.1n2bQYTE.dpuf
Keywords: Health & Healthcare | Cone Communications | Social Impact | Technology | VOLUNTEERISM & COMMUNITY ENGAGEMENT | apps | business & trade | cause marketing | digital | philanthropy

CONTENT: Blog

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