Barclays Accelerator Game Changer: Hello Soda

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Barclays Accelerator Game Changer: Hello Soda

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Innovative companies tend to get excited about new ideas before the rest of the pack http://bit.ly/2iVUVYs via @Barclays_cship
Monday, January 16, 2017 - 8:30am

CAMPAIGN: Access to financial and digital empowerment

CONTENT: Article

When you are doing something disruptive, it can be difficult to get people to back your ideas. Innovative companies tend to get excited about new ideas before the rest of the pack. Slower-moving businesses, however, start embracing innovation once the proof of success is already out there.

The inspiration for our business was largely born of frustration – frustration that people were not able to access financial services. I had encountered large credit agencies offering great products, but some consumers were getting knocked back because companies were using unreliable data.

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Keywords: Sustainable Finance & Socially Responsible Investment | Barclays Accelerator program | Hello Soda | Innovation | innovative companies

CAMPAIGN: Access to financial and digital empowerment

CONTENT: Article