Beyond World Water Day: HEINEKEN’s Upcoming #HEINEKENBaBW Twitter Chat: Protecting our Water Resources

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Beyond World Water Day: HEINEKEN’s Upcoming #HEINEKENBaBW Twitter Chat: Protecting our Water Resources

HEINEKEN recognises how critical sustainable use and protection of water is and stands up to the mic to discuss safeguarding one of our most precious resources
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I'll join the #HEINEKENBaBW LIVE Chat with @HEINEKENCorp + @UNIDO on #water Mar 24th 11:30 AM ET/4:30 PM CET

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Tuesday, March 17, 2015 - 11:15am

Mark Your Calendars
Join us for a live chat on Twitter with HEINEKEN and UNIDO #HEINEKENBaBW
Tuesday March 24th 11:30 AM ET/4:30 PM CET

Over the past 50 years, the global demand for water has doubled. This demand is expected to continue to go up by an additional 40 percent by 2030. As one of the world’s largest brewers, HEINEKEN recognises and embraces its responsibility to promote responsible water use and encourage others to do the same as part of its sustainability strategy ‘Brewing a Better World’ (BaBW).

HEINEKEN has set water commitments to reach by 2020:

  • Reduce our specific water consumption in the breweries by 30% to 3.5 hl/hl
  • Reduce our specific water consumption in those 23 breweries that operate in water-scarce areas to 3.3 hl/hl
  • Aim for significant water balancing through stewardship programmes in those areas

Aimed at advancing Water Stewardship, HEINEKEN recently announced a partnership with UNIDO to help support water sustainability in developing markets such as Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria and Tunisia.

What will it take for HEINEKEN and UNIDO to accomplish this?

Join 3BL Media (@3BLMedia), HEINEKEN (@HEINEKENCorp), represented by Ron Bohlmeijer, HEINEKEN’s water expert, Jan Willem Vosmeer, Corporate Social Responsibility Manager at HEINEKEN and their sustainability partner, The United Nations Industrial Development Organization (@UNIDO) represented by Barbara Kreissler from the  Partnerships and Results Monitoring Branch. Together, we will dig into what it means to take on the role of Water Steward in celebration of World Water Day.

Find and participate in the conversation on Twitter on March 24th at 11:30 AM ET/4:30 PM CET using the hashtag #HEINEKENBaBW (HEINEKEN Brewing a Better World) and explore how HEINEKEN and its partners are working toward:

  • Reducing the amount of water used in production, as well as in the entire supply chain;
  • Ensuring the responsible discharge of brewery effluent;
  • Protecting water resources in water-scarce areas;
  • How HEINEKEN’s partnership with UNIDO will help protect water resources.

You may submit your queries, stories, questions and insights directly on Twitter using #HEINEKENBaBW, or submit via email (see below).

More Resources

Tips to get the most from #HEINEKENBaBW

  • Follow the main participants and #HEINEKENBaBW hashtag.
  • Submit questions before the event to promote a more dynamic discussion.
  • Use the #HEINEKENBaBW hashtag on your comments that you want to share with the community.
  • Share tweets you think your followers will appreciate.
  • Follow interesting participants during and after the chat.

About our panelists

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.  We employ 81,000 people and operate more than 160 breweries in 70 countries.  Heineken N.V. and Heineken Holding N.V. shares trade on the NYSE Euronext in Amsterdam. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us via @HEINEKENCorp.

UNIDO is the specialized agency of the United Nations that promotes industrial development for poverty reduction, inclusive globalization and environmental sustainability. The mandate of the United Nations Industrial Development Organization (UNIDO) is to promote and accelerate inclusive and sustainable industrial development in developing countries and economies in transition.


Suzanne Madore
3BL Media Director of Social Media Engagement

Keywords: Media & Communications | Environment & Climate Change | Water | events | twitter chat | water stewardship | world water day