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Big is Beautiful

Bard MBA's Eban Goldstein discusses Freya Williams Green Giants
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Big is Beautiful - can business sustainability scale? Absolutely. @EbanGoodstein @freya1 #GreenGiants http://3bl.me/4r2t68

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Thursday, December 3, 2015 - 9:15am

The big question about business sustainability has always been: Can it scale?

In her highly readable and well argued new book, “Green Giants,” Freya Williams answers with a definitive yes. The book is subtitled: “How Smart Companies Turn Sustainability Into Billion-Dollar Businesses.” Williams looks at nine billion-dollar brands that have been built on a sustainability mission, and identifies the factors that got them to this scale.

The list includes five companies: Chipotle, Unilever, Whole Foods, Natura and Tesla. In addition there are four product lines or business units: Ikea’s sustainable home products, GE Ecomagination, Nike FlyKnit and Toyota Prius.

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Resources

Eban Goodstein is an economist and is Director of the MBA in Sustainability and the Center for Environmental Policy at Bard College in Annandale-on-Hudson, NY.

The Bard MBA in Sustainability is a unique, low-residency program that fully integrates sustianability into a core business curriculum teaching students how to build businesses and not-for-profit organizations that combine economic, environmental, and social objectives into an integrated bottom line that creates not only healthier businesses, but also a more sustainable world.

Bard Center for Environmental Policy is an innovative, interdisciplinary graduate program with an emphasis on science-based policy that enables students to progress from knowledge of the issues to the formulation of feasible, effective policy for dealing with them.

Bard Center for Environmental Policy is an innovative, interdisciplinary graduate program with an emphasis on science-based policy that enables students to progress from knowledge of the issues to the formulation of feasible, effective policy for dealing with them.

The Bard MBA in Sustainability is a unique, low-residency program that fully integrates sustianability into a core business curriculum teaching students how to build businesses and not-for-profit organizations that combine economic, environmental, and social objectives into an integrated bottom line that creates not only healthier businesses, but also a more sustainable world.

- See more at: http://3blmedia.com/News/Bard-CEP-Bard-MBA-COP21-Paris-Preview-Podcast-and-Live-Report#sthash.HgfwtEXm.dpuf

Bard Center for Environmental Policy is an innovative, interdisciplinary graduate program with an emphasis on science-based policy that enables students to progress from knowledge of the issues to the formulation of feasible, effective policy for dealing with them.

The Bard MBA in Sustainability is a unique, low-residency program that fully integrates sustianability into a core business curriculum teaching students how to build businesses and not-for-profit organizations that combine economic, environmental, and social objectives into an integrated bottom line that creates not only healthier businesses, but also a more sustainable world.

- See more at: http://3blmedia.com/News/Bard-CEP-Bard-MBA-COP21-Paris-Preview-Podcast-and-Live-Report#sthash.HgfwtEXm.dpuf

Keywords: Responsible Business & Employee Engagement | Bard CEP | Bard College | Bard MBA | Leadership | Responsible Business & Employee Engagement | sustainability

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