This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

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This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

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This Black Friday, @Patagonia Invites You to Celebrate the Stuff You Already Own | #SustainBrands | http://3bl.me/zvk7mr

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Wednesday, November 27, 2013 - 2:30pm

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Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on Black Friday 2011 suggesting that people “Don’t buy this jacket.”

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Keywords: Events, Media & Communications | BlackFriday | Energy | Environment | Events, Media & Communications | Responsible Business & Employee Engagement | Responsible Production & Consumption | Social Impact & Volunteering | SustainBrands | patagonia

CONTENT: Article

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