Bloomberg Presses ‘Go’ On Morning Show Co-Hosted By Former ABC News Chief

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Bloomberg Presses ‘Go’ On Morning Show Co-Hosted By Former ABC News Chief

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Tuesday, September 29, 2015 - 10:45am

CAMPAIGN: Bloomberg: Sustainable Business

CONTENT: Article

Originally posted on Variety.

David Westin has moved from being the person who had the ultimate behind-the-scenes say over “Good Morning America” on ABC to one of the people in front of the camera for an important morning effort from Bloomberg.

Westin, the former president of ABC News, will work with Bloomberg anchor Stephanie Ruhle to deliver “Bloomberg <GO>,” a new morning program that the business-news giant hopes will make a splash beyond its time slot. Executives at Bloomberg think “Go,” which will air between 7 a.m. and 10 a.m. on Bloomberg TV starting October 5, will cultivate a crowd beyond traders seeking tips before the U.S. stock market opens, such as financial executives in Hong Kong or business leaders seeking new ideas from video delivered via tablet or smartphone.

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Keywords: Events, Media & Communications | ABC | Bloomberg | Coffee | Education | Global | Innovation & Technology | Los Angeles | New York | Reporting | Sustainable Finance & Socially Responsible Investment

CAMPAIGN: Bloomberg: Sustainable Business

CONTENT: Article

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