‘Bluemanity’ Inspired by JetBlue Crewmembers, Their Stories, Our Core Values and Our Nonstop Passion for Inspiring Humanity

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‘Bluemanity’ Inspired by JetBlue Crewmembers, Their Stories, Our Core Values and Our Nonstop Passion for Inspiring Humanity

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#Video #Bluemanity dedicated to @JetBlue 16K crewmembers http://3bl.me/r98h62 emblazoned w/ values they share to inspire #humanity #CSR
Wednesday, February 25, 2015 - 4:00pm

CAMPAIGN: JetBlue’s Corporate Social Responsibility Platform

CONTENT: Multimedia with summary

About Bluemanity

JetBlue Airways recently unveiled its newest unique plane design, dedicated to JetBlue's 16,000 crewmembers, and emblazoned with the values they share as they go above and beyond every day inspiring humanity. The salute comes as JetBlue celebrates 15 years this month of forging a uniquely contrarian path in air travel, originating with the same values that define the airline today.

Bluemanity joins JetBlue's fleet of 206 aircraft immediately, and flies as a symbol of appreciation to all those crewmembers who will ever touch it as it makes its way across our network  The new livery, which has been applied to a JetBlue Airbus A320, features a word cloud of JetBlue's mission of "Inspiring Humanity" and the core values that continue to set it apart: Safety, Caring, Integrity, Passion and Fun.

In all our JetBlue cities, there are amazing stories of crewmembers going above and beyond to help our Customers and one another.  This plane with our values proudly displayed across the fuselage is a tribute to all JetBlue crewmembers, the best in the industry, who take our mission to inspire humanity and make it real every day.

Design Inspired by Jaelyn

The idea to honor crewmembers was inspired by a story that demonstrates JetBlue's unique culture in action. In 2013, several crewmembers in Tampa stepped up to help the young granddaughter of one of their own who was facing a life-threatening heart condition called myocarditis. After Technical Operations crewmembers across the network held a fundraiser, $3,000 of the funds were stolen from a crewmember's car. The event moved the entire community to rally around the little girl on her journey to a new heart.

Next to the forward door of the aircraft, every customer who boards will see the symbol "Design Inspired by Jaelyn." The emblem serves as a dedication to little Jaelyn, her new heart, and the crewmembers and their families who made it possible.

Learn more about JetBlue’s mission to inspire humanity

Keywords: Social Impact & Volunteering | Caring | Corporate Social Responsibility | Design Inspired by Jaelyn | Integrity | JetBlue Airways | Passion and Fun | Values | bluemanity | crewmembers | inspiring humanity

CAMPAIGN: JetBlue’s Corporate Social Responsibility Platform

CONTENT: Multimedia with summary

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