Book Excerpt: The Base of the Pyramid Promise: Building Businesses with Impact and Scale

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Book Excerpt: The Base of the Pyramid Promise: Building Businesses with Impact and Scale

Building Businesses with Impact and Scale

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Monday, June 6, 2016 - 10:20am

CAMPAIGN: The New Global Citizen

CONTENT: Article

There is a fortune at the Base of the Pyramid, not waiting to be found, but awaiting co-creation. That’s the message Ted London delivers in his new book, The Base of the Pyramid Promise: Building Businesses with Impact and Scale.

It has been nearly fifteen years since C.K. Prahalad and Stuart Hart first helped business peek through the window of possibility of the Base of the Pyramid. By providing an accurate view of low-income markets—made up of four of the seven billion people who occupy the planet—Prahalad and Hart helped illuminate the opportunity for multi-national companies to both seek their fortunes and bring prosperity to the poor. Beyond charity, beyond experts delivering orchestrated interventions, Prahalad and Hart argued that these people lacked access to essential goods and services. If companies could create markets that met those needs at an affordable price, global society and business would both profit. Business leaders around the world began to take note.

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Keywords: Events, Media & Communications | Book Excerpt | Innovation & Technology | Responsible Business & Employee Engagement | Sustainable Finance & Socially Responsible Investment | Ted London | The New Global Citizen

CAMPAIGN: The New Global Citizen

CONTENT: Article

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