Brown-Forman Partners with Transportation Companies for Safe Rides

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Brown-Forman Partners with Transportation Companies for Safe Rides

‘Drive Sober or Get Pulled Over’ campaign runs December 15 – January 1
Rob Frederick, Vice President, Director Corporate Responsibility, Brown-Forman Dr. Noelle Hunter, Executive Director of the Kentucky Office of Highway Safety

Rob Frederick, Vice President, Director Corporate Responsibility, Brown-Forman Dr. Noelle Hunter, Executive Director of the Kentucky Office of Highway Safety

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Brown-Forman Partners with #Transportation Companies for #SafeRides during #holidays http://bit.ly/2gGe6mo
Thursday, December 15, 2016 - 4:00pm

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release

LOUISVILLE, Ky., December 15, 2016 /3BL Media/– To help everyone have a safe holiday season, Brown-Forman is once again teaming up with local transportation companies to encourage people to plan ahead and keep drunk drivers off of the roads. This is the fifth consecutive year that Brown-Forman has helped offer safe rides home through this program.

The Kentucky Office of Highway Safety (KOHS), Volunteers of America (VOA), Louisville Metro Police Department (LMPD), and Brown-Forman joined other highway safety-related agencies and partners to kick off the holiday “Drive Sober or Get Pulled Over” campaign on Thursday, December 15, at Brown-Forman Corporation in Louisville.

Brown-Forman is sponsoring a $20 discount for legal drinking age consumers with ride booking companies Uber (for first-time users only) and City Scoot from December 15, 2016, through January 1, 2017, with the promotional code SAFERIDEKY.*

In Kentucky in 2015, there were more than 5,700 crashes involving alcohol and/or drugs, resulting in more than 3,000 injuries and 154 fatalities.  More than 500 of these crashes occurred during the month of December, resulting in 264 injuries and 14 fatalities.  

"Brown-Forman is proud to partner with the 'Drive Sober' campaign to encourage planning ahead, using a designated driver, and not driving drunk," said Rob Frederick, vice president, director corporate responsibility at Brown-Forman. “As a company committed to responsibility, we're excited to work with our safe ride partners and help our neighbors in Louisville make their holiday season a safe one."

*To qualify for the discount, consumers can go to any of the carriers’ apps and enter SAFERIDEKY. Offer valid for Kentuckiana residents who are 21 years of age or older.  Void where prohibited.  Offer is subject to carrier’s availability and terms and conditions.  Go to www.saferideky.com for details. 

For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach.  Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

Keywords: Events, Media & Communications | Brown-Forman | Safe Rides | drunk drivers | holiday | safe driving | transportation

CAMPAIGN: Consumer Branded Programs & Campaigns

CONTENT: Press Release