The Business of Corporate Responsibility

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The Business of Corporate Responsibility

Are you joining us in San Antonio for ACCP: The Conference 2017? For those of you wondering what we’ll be talking about, here’s a sneak preview.
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.@markshamley discusses The Business of Corporate Responsibility & #accp2017: http://bit.ly/2e4fLEo

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Friday, October 21, 2016 - 4:00pm

CONTENT: Blog

When we asked Corporate Responsibility professionals to tell us what keeps them up at night, these questions came up over and over. The “how” questions.

How do you secure the buy-in necessary to be successful? How do you create value for your company? How do you achieve maximum results with the resources you have? How do you craft a strategy that is aligned to your company’s core? How do you explain your work to internal and external audiences? How do your garner support from your senior leaders? How do you raise awareness? How do you engage your employees? How do you justify your budget?

How? How? How? How? How?

The answers to these questions aren’t easy. In fact, in many cases the answer is, “It depends.” Not what you wanted to hear, but certainly the truth. There are no simple solutions.

The fact is the business of corporate responsibility is complex. Not only is there the issue of the mechanics of how you get it done, there is also the issue of how you relate it back to your organization. Both sides of the equation are equally important. And from what you told us when we asked, both can be vexing.

To address these questions and more, ACCP: The Conference 2017 will focus on The Business of Corporate Responsibility. The Conference will explore the ‘how’ of working across your organization and the ‘how’ of linking what you do to your company’s core reason for being.

Most importantly, The Conference 2017 will give you the tools you need to establish your value to your company and help you define your role in the organization in a way that resonates beyond your department and into the C suite.

As is tradition, ACCP: The Conference will convene Corporate Responsibility professionals to learn from each other. As we’ve seen year after year, The Conference is your spark. It energizes you, invigorates you and will send you off better prepared to tackle The Business of Corporate Responsibility.

I hope I’ll see you there.
Mark

Keywords: Events, Media & Communications | ACCP | Corporate Social Responsibility | Events, Media & Communications | Mark Shamley

CONTENT: Blog