“The New Corporate Volunteerism: Integrated into Strategy, Measured at the Bottom Line” - CSR Minute for May 24, 2013

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“The New Corporate Volunteerism: Integrated into Strategy, Measured at the Bottom Line” - CSR Minute for May 24, 2013

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The New Corporate #Volunteerism-http://3bl.me/ma48vr -the latest #CSR Minute from @3BLMedia

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Friday, May 24, 2013 - 11:00am

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CONTENT: Press Release

What do disaster relief, social impact, strategic mission alignment, pro bono, human rights activism, and employee engagement have in common? They’re all terms now used to define corporate volunteerism, circa 2013. Volunteerism in the workplace no longer means just an annual day of giving, in employee work hours and donations. Those traditional practices continue, particularly at legacy corporations with a long history of philanthropy and corporate citizenship. They are good practices, to be sure. Many charities, nonprofits, and community organizations depend on philanthropic dollars and the helping hands of volunteers from business to achieve their goals. But for today’s more dynamic companies and younger work force, the traditional ways are not always enough.

What I heard at the recent VolunteerMatch Client Summit is that corporate volunteerism is now evolving into a variety of diverse, innovative, and more in-depth programs. The many different titles of those attending the Summit indicated the wide range of contemporary volunteerism practices: director, community engagement; reputation and social impact manager; VP of partnerships; and program manager are a few examples. The variety and the larger scale of current volunteer programs are being largely driven by a younger, millennial work force that is asking for deeper engagement in such activities through the workplace. Because of this paradigm shift, new volunteer initiatives are now being more fully integrated into business plans, from daily operations to long-term strategies.

Volunteer activities are becoming part of the basic DNA of companies, just as CSR and sustainability ideas are now included in core business models. Volunteering is becoming a practice that many companies and organizations, and their employees and stakeholders, work at every day, in the course of business as usual. That has implications for the bottom line, from employee retention and productivity to the development of new markets for products and services.  A new metric, a dollars and cents measurement of ROI, is being applied to what has historically been a generalized "good works" statement. This new volunteerism is turning into a tangible asset in the overall corporate tool kit to complete the work of business.

I’m John Howell for 3BL Media.

For more on this and other stories, go to 3blmedia.com

Video Source: The New Corporate Volunteerism: Integrated into Strategy, Measured at the Bottom Line

Keywords: 3bl Media | Social Impact & Volunteering | CSR Minute | Employee Engagement | Social Impact | VolunteerMatch | VolunteerMatch Client Summit 2013 | csr | disaster relief | human rights activism | pro bono

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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