“Earth Day” Inspires Business to Turn Activist Ideas into Bottom Line Reality - CSR Minute for April 22,2013

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“Earth Day” Inspires Business to Turn Activist Ideas into Bottom Line Reality - CSR Minute for April 22,2013

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Monday, April 22, 2013 - 11:45am

CAMPAIGN: The CSR Minute

CONTENT: Press Release

The growing popularity of Earth Day, which started in 1970 as a one-day campus teach-in for environmental activism, has been amazing. In its first year, 20 million Americans participated in a national protest against the environmental ills that were beginning to register in the public mind: oil spills, air pollution, and toxic chemicals. The event put these concerns on the priority list for politicians and policy makers as well as planting them in the consciousness of average citizens. Earth Day’s 20th anniversary in 1990 mobilized 200 million people in 141 countries, and helped to set up the 1992 UN Earth Summit in Rio de Janeiro, which produced the Climate Change Convention. That agreement led to the Kyoto Protocols, an international first effort to manage greenhouse gas emissions. In 2009, the event was confirmed as International Mother Earth Day in a consensus United Nations resolution, showing just how much 40 years of activism has influenced global environmental policy. The annual event is now sometimes called the largest secular holiday in the world, one celebrated in more than 192 countries by a billion people. Looking over 43 years of Earth Day’s history, there’s one major omission among the many mentions of activists and politicians, NGOs and government agencies, environmental problems and proposed remedies: the business community.  For this year’s Earth Day, business is making up for lost time, with various activities and levels of commitment. Some actions are gestures, but on a vast scale. On April 22, hundreds of millions of people in 7,000 cities in 150 countries will turn off their lights for one hour in honor of Earth Hour, an activity sponsored by the World Wildlife Federation. Many employees of many companies will take part in what is called the single largest symbolic mass participation act in the world. At the other end of the spectrum, multinationals are now dealing with the concerns raised by Earth Day on a regular basis, every hour of every day. Issues of energy efficiency, carbon footprint, recycling, and greenhouse gas emissions are driving the sustainability strategies of major corporations, and are being integrated into the bottom line. From symbolic to strategic, Earth Day’s ideas are turning into reality through fundamental, day-to-day business activities. That’s indeed something to celebrate. Happy Earth Day. I’m John Howell for 3BL Media.

For more on this and other stories, go to 3blmedia.com

Video Source: “Earth Day” Inspires Business to Turn Activist Ideas into Bottom Line Reality

Keywords: 3bl Media | Environment | CSR Minute | csr | earth day | environmental activism

CAMPAIGN: The CSR Minute

CONTENT: Press Release

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