“What Levi’s is Doing to Make Change” – Michael Kobori, Levi Strauss - CSR Minute for March 29, 2013

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“What Levi’s is Doing to Make Change” – Michael Kobori, Levi Strauss - CSR Minute for March 29, 2013

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.@LEVIS's Michael Kobori discusses what Levi's is doing to make change http://3bl.me/482hf6

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Friday, March 29, 2013 - 10:00am

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I think the last time we talked I may have mentioned one of the things that we’re doing to reduce the environmental impact of our products.  And we introduced something called Levis Waterless jeans that use less water in the manufacturing process and that’s something that we introduced about a year ago.  We’re expanding that to across all of our product lines now.  So today it reaches -- already includes about 23 million products, right, that are saving literally over 200 million liters of water.  So that is an initiative that we started last year and we’ve just steadily been expanding.  The goal is that waterless products are -- all Levis products are waterless basically, not just having a separate line of environmentally friendly products that some consumers want to buy but any consumer that purchases Levis is really helping to reduce impact on the planet.  So we’re following that initiative about waterless coming up this spring with a new initiative that’s called WasteLess, that is taking recycled plastic bottles and plastic food trays and blending that into our fabrics into our denim fabrics so that 20% of the Levis in this WasteLess line are made out of recycled polyester.  So we’re reducing the amount of landfill from plastic bottles that goes into the landfill and that comes into our jeans.  So we’re trying to make an impact and reducing the amount of waste that is out there.  So that’s coming to stores in spring, so that’s something else that we are going to see expand throughout our product lines.

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Video Source: “What Levi’s is Doing to Make Change” – Michael Kobori, Levi Strauss

Keywords: 3bl Media | Social Impact & Volunteering | CSR Minute | csr | levis | levis waterless jeans | michael kobori | sustainability

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CONTENT: Press Release

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